My family's company Moss Piglet Corporation just got featured on We Are Founders. Chris Kernaghan did a great job telling the story.
Quick background: I'm a solo developer building two privacy-first products — Mosslet (E2EE social network) and Metamorphic (zero-knowledge habit tracker). I taught myself Elixir while my son napped, and my dad and cousin co-founded the company with me as a public benefit corporation.
Some things the article covers that I think other founders might find useful:
The forced pivot that turned out to be the best thing that happened to us. My social network was originally called Metamorphic. When Facebook renamed to Meta, I couldn't share a naming convention with the company I was specifically building against. Renaming the social network freed up the Metamorphic name for our habit tracker — and turned us from a single-product company into a platform.
The biggest lesson: don't build the hardest thing first. A social network has a brutal cold start problem. A habit tracker is useful on day one with zero other users. If I could go back, I'd build Metamorphic first and introduce the social product to people who already believed in what we were building.
We don't share revenue or user numbers. That's a deliberate choice. We're not optimizing for growth metrics. We're optimizing for building software that respects people. The numbers will follow the mission.
Full story here: https://www.wearefounders.uk/from-stay-at-home-dad-to-privacy-first-founder-how-mark-built-moss-piglet/
Happy to answer any questions about the build, the stack (Elixir/Phoenix LiveView), the encryption architecture, or the business model.