My friend's "cute dad tweet" is blowing up

My friend and I were kind of joking how if you tweet something cute about kids, more often than not it gets quite a bit of traction. Just for fun, he tweeted a little bit about his parenting skills, and if totally blew up beyond his wildest dreams.

You can plan a PR campaign, write great content, bend over backwards and get nothing, or you can tweet something cute, and get all the attention in world. The Internet is weird.