My Growth Marketing Experience of $1750 in one day.

I never knew I was a Growth Hacker once for an AR/VR Product based Startup raising funds via selling it on Indiegogo (Kickstarter alternative)

I was watching Rohan Chaubey's YouTube Video in which he talks about it.

if a Startup doesn't have many funds for Paid Advertising, how do you make the product sell and profit at the same time?

You Growth Hack it.

That's what was notified to me by our Client (the startup), as we were new to the platform too (Indiegogo).

We identified that you were allowed to Cross-Promote your products with fellow campaigners on Indiegogo.

Once we knew and confirmed, we hit out and emailed a lot of fellow campaigners.

We fixed our Clients' email copies as they weren't getting much of 'Yes' to promote with campaigns that have raised more than $500,000 up to $1M or +.
We cracked it for them and helped them make this deal at an almost negligible amount (our FEE, which was INR 15K/month)

This is what happens: On the platform, you can put out regular updates about your products/shipping or any announcements.

Through this you can share other campaigns too who have struck a deal with you, you do it VICE-VERSA.

We were successful in cracking the same with a company that raised $1M + with thousands of backers (buyers).

The moment they released the update, our Client made $1750+ in a single night (which is approx an ROI of 786.39% (our FEE was their expense and we invested Sweat Equity) on Revenue, not profits), we still made a Good Profit on this one.
This happened due to hacking attention on other's feeds without advertising
That's how I growth hacked it, we made a lot in the later days, so they were happy with us!

We also took their dead 'email list' which they had taken during their pre-launch and prepared campaigns for their product/service and added an extra $2K with the same.

Findings and Lessons :

Collaboration is a great hack to get your product more sales. If you can get micro-influencers or individuals with a certain following, you can easily acquire your first 100 Customers pretty fast.

Never underestimate the power of 'Email Copywriting'. We revived a dead list and made them 'click' the link inside it to land on the Sales page (the product was extremely good) which made it easy for us to sell.

Always make your product better before you start advertising. As the users who are acquired via advertising really have hopes that you will deliver.

Make sure you invest in good videos and graphics for your brand (it goes a long way)

Learn Growth Marketing, it will open a new stream of opportunities for you.
Thank You for your Attention!

BTW, I am open to questions on this thread, feel free to ask them and I shall revert to all of you.