My GTM stack was $382 a month across four tools. I rebuilt it as one app for $49

For most of last year, my go-to-market setup was four browser tabs and four invoices.

Clay to enrich leads. Apollo to find them and run sequences. lemlist for the email and LinkedIn outreach. And Copy.ai for the blog posts and social content that were supposed to warm people up before any of the outreach landed.

At the tiers I actually needed, that came to roughly:

• Clay (Launch): $185/mo
• Apollo (Basic): $49/mo
• lemlist (Multichannel): $99/mo
• Copy.ai: $49/mo

About $382 a month. Call it $4,500 a year, for a one-person motion.

The writing tool never saw the lead data, so the content was generic. The sending tool never saw my brand voice, so the cold email read like a different person than my blog. Leads got enriched in one place, scored in my head, written to in another, and tracked in a fourth. Every handoff was a spot where personalization quietly died. The end result was outreach that was technically personalized and emotionally hollow, and a cold email that any developer could smell was written by a machine.

So I built Ozigi to collapse the four jobs into one app.

The piece I am proudest of is small and a little petty. There is a hard list of banned words baked into the generator, "delve," "robust," "seamless," "leverage," and the rest of the AI tells, and the engine is not allowed to use any of them. The cold email and the blog post come out sounding like a human who actually looked at the person, not like a template.

The price is the part that made me want to post here.

The free tier runs the full motion with no credit card: lead sourcing, ICP scoring, email sequences, and content. The Pro plan, which does everything the $382 stack above did, with no limits, is $49 a month. One login, one voice, one bill.

Now the honest part, because I would want it if I were reading this.

Ozigi is built for people who sell to developers and technical buyers. Sourcing leans on GitHub and Dev.to, so if your ICP is a CFO who has never opened a terminal, Apollo's database will find them and Ozigi will not. If your entire job is industrial-volume cold email across hundreds of mailboxes, a dedicated sender like Instantly or Smartlead will out-send it. And if deep waterfall enrichment across dozens of providers is your core motion, Clay still goes deeper on pure data. Ozigi wins when you want all four jobs in one place, in one voice, without paying four times for the privilege.

I would love for you to break it. The free tier needs no card, so you can run a real campaign in about fifteen minutes: describe your ICP, let it source and score a list, generate the first cold email, then generate a blog post on the same topic and read both out loud. If they sound like the same person, it is working. If anything feels off, or sounds like AI, that is exactly the feedback I want.
https://ozigi.app