My hiring philosophy for marketers has completely changed.

As a founder, I've spent a lot of time trying to figure out what makes a great marketer. I used to look for the longest resumes and the most certifications. I've realized that's a mistake.

The real 10x marketers aren't the ones who know the most—they're the ones who can debug a failed campaign on Monday, master a new channel by Wednesday, and are already spitballing a new growth hack by Friday. They adapt.

It's this core philosophy of "evolving skills, not just adding them" that I'm trying to bake into the product we're building at SEOSiri.

"Educating for protecting the present and future also correcting the past failure with twisting for ideation with sustain creativity." - Momenul Ahmad

I wrote down the whole thought process behind this—why we're focusing on adaptability over just knowledge. Curious if other founders are seeing the same thing when building their growth teams.

Details:
https://www.seosiri.com/2025/10/why-seosiri-skills-tests.html