My husband and I built a Kegel exercise app where a glowing jellyfish is the technique coach

Pelvic floor training has a weird problem we kept running into: the exercise is simple, but people do it wrong constantly - and the most common mistake (pushing down instead of lifting up) can actually make things worse. Every app we looked at was a timer that says "squeeze / relax" and assumes you already know what that feels like.

So we tried a different primitive: a bioluminescent jellyfish as the guide. Bell rises -> you lift and squeeze. Bell opens -> you release. A haptic fires only on the squeeze, so the direction is unmistakable — up and in, never bearing down.

Two design bets we made:

1. Discretion as a feature, not a toggle. In stealth mode there are no labels, numbers or timers on screen -> just the jellyfish. To anyone nearby, you're watching an aquarium. That let us target moments (commute, waiting room) that "medical timer" apps can't.

2. A forgiving loop. One minute counts; stop early and it still counts. No broken-streak guilt. For postpartum and other sensitive users, the tone matters as much as the mechanic.

Things we're still chewing on: how honest to be in the copy (the method is evidence-based, the app is not a medical device - we refuse to say "cure"), and how to reach a private, stigmatized audience without spamming the communities that would actually benefit.

It’s live on the App Store now. Two quick questions for the community:

1. How would you handle marketing a product people love to use, but might hesitate to share on social media?

2. Where would you draw the line in the copy between "evidence-based method" and avoiding sounding like a boring medical device?

Happy to answer anything about the design, pacing, or building this as a husband-and-wife team!