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My IH post got 52 upvotes and 109 people clicked through to my product. Here's the most useful thing I learned.

Last week I wrote a post about launching on Product Hunt in 12 days with zero customers. I didn't expect much, it was just an honest account of where I was and what I was planning to do about it.

52 upvotes. 180 comments. 109 people clicked through to tryreleaselog.com. The numbers aren't the interesting part. The comments are.

Here's the most useful thing that came out of the conversations with founders who responded:

The founders who showed up with real data were the most useful. Not encouragement, not "great strategy." The ones who said "I tried this and here's exactly what happened" real upvote counts, real conversion rates, real launch day numbers. The StreamStash founder who cold launched the day before and got 3 upvotes and zero sales. The TokRepo founder who tracked 47 pre-launch conversations and shared exactly what the yield looked like in the month after launch. Those comments changed my actual plan The most common thing people got wrong about my strategy.
Several founders assumed "building relationships before launch" meant networking. It doesn't. It means showing up in threads where you genuinely have something to add and letting the conversation develop naturally. The moment it becomes networking it stops working.

The insight I didn't have before the post.

A founder in the comments reframed the whole launch day problem in one sentence: "The people who show up on launch day aren't the ones who saw your listing. They're the ones who already knew your name." That's the only metric worth optimising for between now and May 13th.
Nine days to go. Zero customers. Still here every day.

What's the most useful thing someone told you that actually changed your plan?

posted to Icon for group Growth
Growth
on May 4, 2026
Trending on Indie Hackers
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