My landing page is not converting. Be brutal!

Early birds get the best price

This... Badly needs to be changed.

This is what you are offering : Early birds get the best price : no idea what it means

Maybe your top font text Should be "Receive IPO data in your mailbox"

your main statement should initiate a "Yes i want this" reaction

It took me a while to figure out what the website is about.

1. The text is definitely small.
2. Color accessibility is poor. It must meet AAA standards.
3. Your tag line is in grey, small & hard to read. "Early bird" copy is too big and takes the attention. But what am I signing up for?
4. The landing page doesn't give me confidence to sign up.
5. Show some graphs / stats about recent IPOs to give more context, to get me attracted to get the IPO brief.
6. Try to get some testimonials from users and add it on the website.
7. Add "X number of people have already signed up" to inspire confidence.
8. Look up what colors excite people and use those colors as the theme.

Hey @sircon are these lead high quality ones or just people checking the product without any interest in what you are selling there? (do you know where they came from maybe?)

Regarding the landing page my feedback is:

• The first section has 3 blocks of text and it's too much. I would merge left and right columns to a single one that has the following structure "icon, heading, subtitle, subscribe form" and I would change the title to something like "Be one of the first ones to know which companies are about to go public and buy on the best price."
• Move "read previous issues" to the examples section and make it a button. It's very important to be able to see exactly what I will receive before I signup.
• "What will you get?" is redundant imho you can drop it since you have the screenshot that explains everything below.
• "Here is an example" could be changed to "Here is what we 'll send you every Monday at 9:00AM" or add the "9am" part as a subtitle
• I would add a section "who is behind it" - You ask people to trust you on investment advice so it's important for them to know who you are and if you are legit
• "Don't miss an opportunity, subscribe now!" is too vague. I would change it to smth that is focused on the stocks and your offering.
• Small but good improvement: Make your colour palette darker. The colours are too bright and they grey text is too soft which makes it hard for me to read.

First off, I like the visual design and layout. It's nicely structured, there's not too much text and the colors aren't too harsh.

The main issue I noticed only once I started to read the text: "Early birds get the best price". As the main heading at the top of the page, my eye was drawn to this first but I have no idea what your site or newsletter is about. It's a generic platitude. It was only from reading the subtitle and paragraph under that I started to understand what you're offering. However I suspect most people would have closed the tab before doing this.

"Delivered every Monday morning. Straight to your inbox." - What is? Why would I want it?

Maybe focus more on the 'why' - what unique value is offered by your newsletter, or what people are missing out on by not subscribing. E.g. how much am I at risk of losing (on average, for some typical company) by waiting a while after a company's IPO before investing versus knowing about it early from your newsletter?

Hope that's of some use. Good luck!

As a designer, I have one suggestion.

Just change the background green color. Its hurting my eyes. May be darken it or make it cooler.

The comments here are already informative. But as for me, I think it's the colors that need to be spruced up. Also, for this type of product, trust is important, so change/add something towards that. Would it be possible to add sample companies in your page?

1. What do you sell : It took me 1 minute before to understand what you are trying to sell : " best IPO" .

2. Why should I buy it : then he took me an other minute to try to understand why i should buy it : I should buy it because "it will allows me to pick the stocks that grow."

3. What proof do I have that what you propose is valuable ? : You can fix that by adding testimonials. First step iIguess.

4. Why should I subscribe now and not tomorrow ? You should find a way to create some urgency in here.

5. Is it free, do I have to pay ? if yes how much ? Why should I give you my email if I don't really know what I will get after that, it might just be a bill ?...

So buttons are really useful for getting people to take action, you really want to make sure your buttons stand out. Right now they're unsaturated like a grey green, your buttons need to pop.

Also, yeah make your message more direct because it did take me a second to know what was going on.

When it comes to the bottom part, I think you have too many things going on and it's confusing the users.

The topic of your newsletter is very specific. So, you need to be sure you post information about it in a right place. For example, I don't think IH is a proper place because I don't know who here would be interested in your information. Everything else (fonts, colors, even text) can be changed too but it's not as important as finding a right audience.

Good luck.

Needs redesign. Text too small. All too faint. Color meh. Message buried.

Try a bright punchy hero section + a happy customers section. Make people feel they are missing a trick by not subscribing.

Hero Section:

Early birds get the best price.

Get first hand insights on companies about to go public.

... CTA here ...

Our team carefully curates ..

Happy Customers Section:

"I made so much I cried".