My marketing plan for Hopscotch product tours

Marketing is something many of us product-minded folks struggle with. I'm glad someone asked me about how I plan to market Hopscotch, a user onboarding tool for SaaS companies, now that we're "out of beta" as they say.

I would love to hear any feedback here, but also am curious what steps you're taking with your own business to actively work on marketing instead of just focusing on the product side of things.