My messaging sucks. Here's how I'm trying to fix it with one customer.

Asked someone with a positioning background to look at our site cold yesterday.

10 seconds in: "I can't tell what this is, who it's for, or why I'd use it."

We spent 18 days building and wrote the messaging for ourselves, not for someone seeing it for the first time. One paying customer so far, and I haven't even properly asked him why he bought.

So now I'm fixing it. Four things happening this week:

1. This post. If you look at the site and can't figure out what it is in 10 seconds, that's exactly what I need to hear.

2. A poll in the Ideas & Validation group. Trying to understand what founders actually do when they're stuck on a problem at 11pm and have no one to ask.

3. A Reddit post in r/SaaS. Same question, different audience. Doubling the chances of hearing real answers.

4. Calling our one customer. He signed up for reasons I assumed but never confirmed. Time to actually listen.

The site: https://forgehouse.io

If you check it out, I'd love to know one thing: what do you think this is?

Not what it should be. Not advice. Just your first impression after a quick look.

Thanks in advance 🙏