For the first time last month, my micro saas product made $1K+ in MRR. I spend about 2 hours a month on customer service, about $100 a month on marketing, and there is only one person on my team — me. This product is a chrome extension that helps Etsy shop power sellers collect customer data. Below is a screenshot of revenue from September.
Below is a screenshot of revenue for this product YTD. Number are a little different from above because of refunds etc.
I wanted to document what I’ve learned so far from owning a micro-saas company.
I wrote a blog post in 2015 that taught Etsy sellers how to do manually what this product now automates. This post now drives the majority of traffic to the chrome extension landing page. It was also the catalyst for why I built the software — I had Etsy shop owners reaching out that were looking for a faster solution that the post talked about.
Fast forward to today and I now run an entire blog dedicated to marketing tutorials for Etsy sellers. Below is a screenshot of the Google Search Console data, graphed in Data Studio, showing the organic growth of the site over the last twelve months.
On each landing page I put a call to action to learn more about the micro-saas product which drives traffic to the chrome extension landing page.
When I first launched this product, I had a large portion of it automated. Think click one button and it does the rest. I found that my initial customers were getting timeout errors and it took a ton of my time to provide customer service.
On the next version, I made it less automated, more hands on, and it reduced my customer service time needed. The learning from this is that the coolest solution isn’t always the best business decision.
The benefit of Google Chrome Store for payments is that it is super easy to set up, you don’t need a database, and there is trust built into the checkout because it is Google affiliated.
This downfall is this simplicity though. For example, I can’t see customer contact information so I can’t handle customer service, do email nurture campaigns for churn, or build lookalike audiences.
If I had to do it again I’d do payments through Stripe and have an API key they enter to user the software.
Solving little problems is super profitable now. If you solve one thing, for a big enough audience, there is enough of a market to sustain the product, build a customer base, and as I’ve shown above pay your rent.
If you have questions hit me up on Twitter - https://twitter.com/codyschneiderxx
Read more growth marketing stuff from me here - https://codyschneider.com/