My next target for Pritset: $5,000 MRR
Pritset is an API for generating PDFs from DOCX templates. Developers send JSON data through an API, and Pritset returns a generated PDF.
The goal is simple: help companies avoid rebuilding document layouts in code every time they need to change an invoice, report, contract, receipt, booking confirmation, or other business document.
I recently got my first customer, which changed the way I look at the product.
Before the first customer, the main question was:
“Does anyone actually need this?”
Now the question is different:
“Can I find enough companies with the same pain to turn this into a real business?”
For me, $5,000 MRR is the next serious milestone.
Not because it is a huge number, but because it would prove a few important things:
The problem is real enough that companies will pay for it repeatedly.
Pritset can create value beyond one early customer.
The positioning is clear enough to attract the right users.
The product can support real business workflows.
I can start thinking less like a developer with a project and more like a founder building a company.
The current pricing is usage-based: the first 5,000 requests are free, then $0.003 per successfully generated document.
That means $5,000 MRR will probably not come from one type of customer only.
It could come from startups generating documents for their users, ERP/CRM systems, Odoo partners, travel platforms, healthcare software, finance tools, HR platforms, or companies with high-volume document workflows.
Right now I am still learning which segment has the strongest pull.
Some possible directions I am testing:
Travel and booking platforms that generate confirmations, vouchers, invoices, or itineraries
Odoo partners that customize invoices, quotations, delivery notes, and reports
HR/CV tools that generate resumes, contracts, or certificates
Finance and billing tools that generate invoices, statements, and reports
Healthcare systems that generate patient-facing or internal documents
The hard part is not only building the product.
The hard part is finding where document generation is painful enough that companies actively want a better workflow.
My current plan is simple:
Keep talking to document-heavy companies.
Improve onboarding based on real user confusion.
Add examples for the most common use cases.
Make the value proposition clearer.
Focus on segments where PDF/document generation is not just a feature, but part of the business workflow.
I know $5,000 MRR is still far away from where Pritset is today.
But now I have a real first customer, real feedback, and a clearer direction than before.
So this is the next target.
I will try to share the journey honestly: what works, what does not, which segments respond, and what I learn while trying to reach it.
For other founders here: when did you set your first serious MRR target, and how did you decide what number made sense?
