My NPS is amazing, but new user acquisition is tough!

I started this app called Cake during the fall: https://www.startacake.com

In short, it lets you collect video wishes from a bunch of people to send to someone as a happy birthday gift message, or happy holidays, etc.

With higher-touch user acquisition, it's great. People love it, the NPS from surveys has been >80.

But the landing page conversion and online acquisition has been really difficult.

Any thoughts on the landing page why it is not performing well? Or thoughts on good ways to promote it?

Cheers!

P.S. - if you have anyone with a Birthday coming up, or want to have all the kids wish the teacher happy holidays, etc... please try us out! Its super easy to use and takes a 5-10 hour process of collecting and editing videos down to 5-10 minutes.