My plan for the 3rd quarter of the year. Feedbacks welcomed!

Hi guys,
After having being quiet for some months I want to share with you my plan for the 3rd quarter of the year and gather some feedbacks.
I'm offering communication service in the yachting field.

CURRENT SITUATION:
I've nailed down a luxury niche and 3 months ago I've pivoted for the second time.
Kept the same vision, same industry but adjusted my value proposal.
[I switched from a specific social media channel to Press Release creation & distribution - I've lots of good contacts with various media in this industry]

I sense that I'm into something that can works, during the previous phase I've build a newsletter with 1000 users - 70% of them potential customers - and engaged conversation with them offering some free services.

I've noticed that they are FAR MORE interested now that I've pivoted.

In three months I had various customers and had already to fire one of them ( not an easy decision but necessary if you want to seek excellence )

I've a dozen of meetings in the next two months and I'm flying in 3 different country to assist to some major trade show in this field.

MY PLAN:

At the moment I'm teasing only few of my contacts eplaining them that I'm going to pivot and soon release a new service.
Newsletter stopped.
I'm going to gather feedbacks during the meetings and the trade shows and in October I want to lunch a new website.

I'm going thought a massive rebrand in October :

• a designer will prepare a logo
• will have a professional shooting
• outsource a website ( to a great agency that I've met here in IH - thanks @ivandrei)

Any ideas of what I should put on the website?

-my value proposal (i'm going to test the tagline with some Facebook ADS A/B tests)
-who I'm section

• would you suggest me to keep the BLOG private?
  The webiste is not intented to create awaraness (I'm doing the awareness phase on a social network where I'm pretty strong)
  Keeping it private - you can get there only through a link that I'm going to share to my newsletter.. like an exclusive club - bear in mind that I'm in a luxury niche .. YES/NO??
• join the newsletter form
• another form to see References and previous customer

basically:

TODAY: I've some customers
IN 3 MONTHS: I will rebrand it in a much more professional way
FROM OCTOBER: I will focus on make it scalable - the idea is to follow the @Vinrob 's Many Pixel model of Productized Service.

Thank you guys