My Plan To Grow My SaaS - Using ClusterGUN SEO

I love the idea of starting something. I'm a starter.

There was no issue with building my SaaS, even though I don't know how to code I'm very resourceful. (That's another topic for another day although I have written about the topic on IndieHackers)

But when it comes to growing my SaaS, it's a challenge.

But a challenge that I welcome with open arms because growth is nothing more than a bunch of tests, failing, and learning from those failures - FAST.

The key to failing fast is knowing what data points to look into but if you have no data how can you know if something is working or failing?

You need to make that data appear by testing and setting benchmarks for those testing initiatives and iterating if a test does not work.

It's funny because I find it hard to take my own advice but recently I sat down with myself and asked myself what's the most stable way to grow something?

The answer in my opinion is organic growth - specifically through SEO.

SEO is magical because it's evergreen and I like the idea of creating a piece of content that lives forever.

So let me explain my new plan - what I like to call ClusterGun SEO.

This method takes serious dedication so if you're not willing to put in the work then it won't work.

I am using a combination of two methods hence the name ClusterGun.

The first part of this strategy is using ShotGun SEO techniques that Miles Beckler talks about heavily. He explains it more here: https://www.youtube.com/watch?v=qscIpow0zuQ

But basically, it's a way to find keywords that work by posting 1 article a day for 90 days and then revising or pivoting based on the Google Search Console Data( If you don't know what Google Search Console is, look it up).

The goal is to reach 100,000 words written in a 90 day period.

It's intense.

However, Miles has seen incredible results doing this. The problem with this method is it takes a ton of time to do keyword research in the beginning phases.

This is where ClusterAI comes into play which is a software created by Nick Jordan.

Note: ClusterAI is expensive, however, you can do what I'm about to tell you in a few days to hedge your risks.

Nick's agency (https://contentdistribution.com/) has grown 4-5 projects from 0-100k+ organic visits in 2020 without zero backlinks or complex SEO theories.

He does simple keyword groupings and executes on the grouping.

He does this using his software ClusterAI which finds keywords and groups of relatable keywords into clusters.

The way it works is you do the keyword research using Ahrefs, export the list of keywords with the same terms, and then import them into ClusterAI.

ClusterAI then groups the main keyword and finds variations of the keyword by scraping Google pages that have similar ranking keywords.

Nick has said that doing it this way allows you to find keywords that rank well with the main keyword.

In this case, the main keyword would be the H1 and the variations would be the H2.

For example, let's say we are doing research on worm composting.

You would go to Ahrefs and enter the main keyword, worm composting.

Then you would click search.

Then on the left-hand side of Ahrefs, you would click 'Having same terms'.

Then you would include or exclude keywords you want or don't want. Then download the list of keywords by clicking Export.

Then you would head to ClusterAI and upload the list. Nick has tons of videos on his YouTube channel explaining this exact process.

You can view more of his videos here: https://www.youtube.com/watch?v=vrEOxYtvWM0

Once ClusterAI is done processing it will hand you a list of keywords and the variations of those keywords.

It will look like this:

Again, the main Keyword is your H1 and the Variations are your H2.

I did this across multiple different keyword ideas that I think will cater to Cartfuel's growth.

I put the main keywords and variations on a separate spreadsheet.

This way I have a list of 90 keywords that I can now start writing about without hesitation.

I find that the hardest part of writing is figuring out what to write about.

This eliminates that problem.

To quicken the writing process I use this outline.

Main H1 Keyword as the title.

So for example: 'How To Add Stripe Recurring Payments In WordPress' is an H1.

Followed by the Variations from the cluster as H2.

In this blog post https://www.cartfuel.io/post/how-to-add-stripe-recurring-payments-in-wordpress you can see the format more clearly.

The H2s in that example were:

1. What Are Recurring Payments?
2. How To Set Up Stripe Recurring Payments in Stripe?
3. The Easiest Stripe Recurring Payments Plugin
4. Stripe Recurring Payments WordPress Plugin
5. Stripe Recurring Payments In WordPress Recap

I then write a few paragraphs under the H2's.

The writing process takes at most 1 hour, which I do in the morning when my mind is clear.

I will follow this process every day for the next 90 days until I have 90 blog posts.

Every 30 days I will check my Google Search Console to see if any of the posts are gaining traction.

So far I have written two posts and a total of 2604 words.

The best part of this method is the lack of stress.

All you have to do is write 1 post for 90 days.

The whole point is to push as much content as you can and then iterate based on the data.

I am not going to focus too much on grammar or worrying if the post is good or not because I will let the data tell me so.

If I see people clicking I will know it's decent and then will put more of an effort into the post.

If I see the impressions are high but no clicks then I will go back and revise the title.

If I see people are clicking but not staying long then I know I need to revise the content.

I will look at the data and double down on the type of keywords that are generating clicks and traffic. Then I will repeat the process.

Most people make SEO complicated but at the end of the day google just wants the best answer for the person who is asking.

If you're able to do that then you should be able to rank without any backlinks or complicated theories.

As always do your own research but if you try this method out let me know how it goes for you, I'm really excited to share my results in the near future.