My plan to market 3 products simultaneously in March: Blogs & Free tools

My situation

I have three products in my portfolio, Spur, Launchnow & Pero. While Spur is generating 8k per month, the other two were just launched in the last 30 days.

I read Pally's CEO march strategy today:

March SaaS marketing checklist:
⬜ 3 blog posts
⬜ 3 feature pages
⬜ 1 free tool
⬜ 2 alternative pages
⬜ optimize h1's
⬜ optimize page speed
⬜ add affiliate program
⬜ reach out to 5 bloggers

Makes a lot of sense. I can't do all of that since my efforts will be split into three websites, so focus on solely blog posts (long term) & free tools (relatively faster traffic).

Taking help from CrewAI

Luckily CrewAI, a python library for building agents, v14 came out a couple of days ago. The tools' ability has significantly improved the initial research and draft of the topic I want to blog on.

But still, a blog will only get traffic if I give a good value to its readers. So I'll be manually adding images at relevant parts and proofread the blog properly before pushing it out. This does take some time.

For example, I made this blog using CrewAI + My manual review yesterday:
https://www.usepero.com/blog/how-to-set-reminders-in-slack-guide

I saved around ~2 hours of initial draft research on this, and ofcourse adding my personal inputs because then why wouldn't a user just read the main slack help docs.

The final plan

One thing common among all of my startups is they're pretty damn poor in SEO. It's a long term game but has compounding rewards, so SEO is the goal for march.

I'll put in my best efforts to follow it, this blog is a sort of me committing to that, but let's see.

Spur

Product has PMF and highest chances of generating revenue from SEO.

1. 10 blogs
2. 4 free tools

Launchnow

I have got some sales on this, but traffic is still pretty much non-existent. Which I believe is the primary reason

1. 5 blogs
2. 1 free tool

Pero

I have big hopes from Pero since it has given us a significant productivity boost at Spur itself. Regardless of PMF or not, we're definitely gonna increase using it internally in March.

1. 4 blogs
2. 2 free tools

Will it work?

The best thing about entrepreneurship? You never know! We have a friend who has built an awesome influencer marketing tool. In November 2022, he had two customers, I think we had 5.

We chose different paths, and I was pretty damn sure his path wasn't better than ours. Turns out he's at 50k MRR now, hahaah, 5x ours. Hits like these make you humble and realize to respect various strategies in growing your company.

At last, I have to believe in this to make it work. Whether it works or not is definitely not in my hands, but my goal is to give the maximum value of the content and tools I will be pushing out in the next month.

Happy indie hacking!