My playbook for using a Reddit lead generation tool to find high-intent buyers

Marketing on Reddit is usually a minefield. You either spend hours scrolling manually, or you spam links and get banned.

I recently launched a SaaS, and I decided to treat Reddit as my primary distribution channel. Instead of blind posting, I built a workflow using a Reddit lead generation tool to automate the discovery process.

Here is the exact 3-step playbook I used to get my first 10 B2B customers without spending a dollar on ads.

1. Move from "Keywords" to "Intent"
   Most people use social listening tools to track broad keywords like "marketing" or "SaaS." This is a mistake. It creates too much noise.

To effectively use a Reddit lead generation tool, you need to track problems, not topics.

Bad: Tracking "Email Marketing"
Good: Tracking "Mailchimp is too expensive" or "Open rates are dropping."

The second one is a Buying Signal. The first one is just noise.

2. Automate the Search, Not the Relationship
   I realized that I couldn't be awake 24/7 to catch these posts. I needed an AI agent to do the heavy lifting.

I set up Leado.co (my tool) to scan subreddits like r/SaaS, r/Entrepreneur, and r/Marketing.

Crucially, I didn't use it to auto-post. I used it to:
Filter: Only show me posts with a "Buying Intent Score" over 80.
Draft: Use AI to write a context-aware draft that references the user's specific pain point.

3. The "Help First" Reply Strategy
   If you use a Reddit lead generation tool to spam links, you will fail.
   My strategy for replies is simple:

Paragraph 1: Validate their pain ("I had this issue with Mailchimp too...").
Paragraph 2: Offer value/advice ("I switched to a dedicated SMTP...").
Paragraph 3: Soft plug ("I actually built a tool to fix this, you can check it out here if you want").

The Results
By switching from manual scrolling to an automated Reddit lead generation tool, I saved ~10 hours a week and secured 10 paying customers in the first 14 days.

If you are struggling to find your first users, stop broadcasting and start listening for intent. The leads are there; they are just buried in the noise.