My product has been launched for 2 years. Maybe it's time to start marketing it?

I would recommend you to see this video by Kathryn Minshew founder of The Muse on how to launch and get customer Kathryn Minshew, Acquiring Your First Users Out of Thin Air, The Lean Startup Conference 2013

She highlighted it in step by step and it is almost like a checklist.

The summary from the video is basically, if you just post and expecting people to care about you it not gonna work. Instead you need to talk to people on by one, talk with bloggers, journalist, dm people and a lot of other things to do.

Here way of "launching" is very different than how we commonly thing, which is I will post everywhere and cross my finger.

So posting on every channel does not increase the chance of success.

Alternatively you can check this article to understand the overall concept of how to acquire first few customer. Rules to acquiring Your First Users

Some thoughts:

1. reach to users and speak with them in a video 20-30min call. Around 5 users would give invaluable insights better than anythings else
2. adding some analytics like openreplay to understand where users are stucked
3. create a public roadmap of features with possibilities for users to vote for

thanks for your efforts i read from your website and get the idea and my product start sales.

This is great plan, I hold my fingers crossed so you can stick with the plan.

I am kinda in a similar camp. I write a web reader app, and I focus on the features that I feel I need, but I never document it. It is rather interesting to notice how my greatest satisfaction is derived from coding the thing not from the thing being used. Surprising.

Wish you good luck with your strategy, Looking forward to see your Sept. update.

Engage, engage, engage!

As technical founder i know that we like build product and features than telling the world what we can do. The great thing is, we can start now. As my experience i change a lot personally after doing marketing, i was nerdy but not too nerdy recently since i talk to many users. Transformation will lead you.

Good luck Mark

Better late than never! I think one of the easiest and least 'marketingy' thing us coders can do is post a weekly update on Twitter. So if there's just one thing you stick with that's what I'd recommend. It lets you be proud of what you've done while getting your extension out there!

The best feedback is getting paid customers, starting with 1, 10, 100, etc. As an investor, I know the best product/startup doesn't sell itself. Many founders play into the status game with media coverage and university talk invitations. As an investor and in investment funds with others, I know we care only about how many units you've sold and how fast you've been growing. As a founder, I know the survival rate for startup is low and thus, survival selection favors those who make cash and money.

Start selling and be prepared for rejections.

yes its right time to do marketing of your product or business i am also looking for suggessestions for my business related to tattoo machines

Good luck starting marketing! I think many of us here are 'guilty' of spending too much time on product, not enough on marketing. Remember: you are not alone! My recommendation would be to start slowly, because your list is quite ambitious. Prioritize your channels, master one at a time, and don't move to the next channel until you have mastered the previous one.

Look at your tile ... "My product has been launched for 2 years. Maybe it's time to start marketing it? "

and then "I posted my product SnipCSS on typical sites like ProductHunt, HN and here" ... well this is a kind of marketing

Well i think you need marketing even before you launch. Happy clients keep your business alive. :)

Maybe you need a co-founder that likes marketing. :)

I think i saw an AI tool, somewhere in these indieharckers posts, thats gets trained by analysing your site and then it answers to clients in a chat. ... maybe it's a good idea for people that only like to code. :)

I wish the best of luck to your project/site

Pedro

Hey Mark,

Good for you for realizing that you need to market your product.

Lots of people in your situation think they just need to keep working on and improving their product until they find the perfect feature that brings in the traffic (something that never happens in 99.9% of cases).

Any plan is better than no plan, so crack on and see what results you get.

If that doesn't bring the results that you're hoping for then you can check out the strategy that I recommend right here - www.thebluntmethod.com.

Good luck!

Best

Chris