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My project is too big for indie-hacking and now needs co-founders

I'm Daniel, a software developer and university dropout with 5+ years of experience working for a good number of clients in various industries and now working full-time on building my start-up.

When I started working on the project, It was convenient doing most of the work by myself. I'm a full-stack guy, with strong brand design experience so you understand why I thought I could hack it all away, outsourcing small tasks when I got too busy. The project has been developed to a stage where I need to find cofounders -- so I thought, why not put up a post on IndieHackers to attract a few great Indies?

This is not the regular "co-founder hunt" post, but one aimed at finding high-spirited, sedulous, goal-driven people to join a promising tech startup. If this sounds like you, please read further to learn more about the product, the market and the roles I'm looking to fill.

It's a common fact that a well-formed partnership between co-founders is key to startup success. Especially when the startup is based on a validated idea using disruptive technology in an industry valued to be worth $14.2b by 2024 -- according to Zion Market Research. Oh yeah, you read right -- but that's enough introduction 😃. "Let's get to know more about the product, shall I?".

Think about the benefits of being able to work with a team of developers by generating platform-agnostic content that's readily available without having to wait for the developers to build the actual product. I'm talking about a Headless Content Management System or HCMS (as it's popularly known as) Video Explainer, that leverages Artificial Intelligence and Machine Learning at it's core with a B2B/B2C business model targeted at digital agencies, developers and enterprises in Europe, North America and Africa looking to supercharge their content infrastructure. In summary, it's Kontent on steroids and that's what I've built because I want to greatly reduce the amount of time it takes to build and ship digital products to users -- and the prototype is halfway done. The start-up is a registered UK limited company with two directors at the moment.

MORE ABOUT THE TARGET MARKET:
I initially started with plans to only target ready markets in Europe and North America and take our competitors head-on (since I am confident of entering the market and gaining a considerable amount of the total market share) but I have now added emerging markets in Africa as a target with greater emphasis on Africa. According to Quartz Africa, "Africa is the world’s fastest-growing continent for software developers" and only last year, $1.163b was raised in equity by tech startups. These African tech startups require a repository to store content, but there's not a single Headless CMS platform providing localized services to tech startups in Africa. I currently have over 100 businesses/developers signed up for the beta and a few of them are African startups including one of the biggest digital media companies in Africa.

Despite being a bootstrapper, I have been approached by several Venture Capitalists offering money for X percent of the company but turned all of them down except one, which I have strongly considered because of their seemingly humane motives. I've gone on to have a few interesting discussions and I'm not too far from closing a $25,000 pre-seed deal.

I'm looking for 4 people at most that can join as a co-founder working on any of the two roles listed below:

  1. A front-end engineer (Preferably ReactJS), with experience building Single Page Applications. You will be working hand-in-hand with me on the backend.

  2. An English speaking, technical content strategist with content marketing skills with a knack for writing to manage, publish and market content on the website and social media channels.

Equity is all I can offer you at the moment, but I assure you that negotiations will be based on your anticipated contribution to the company's growth in value.

I'd really love to go into more details about the product but I can't, because I've learned the hard way, not to share unique business details and the benefits of an NDA -- but don't worry, you can send me a direct message or reply to this thread and I'll let you know how to proceed.

If you read through and didn't find a suitable role, please help me share this. My future co-founders may be in your network.

Looking forward to working with you and a big thank you for the time spent going through this 🙂.

Best Regards ✌🏽,
Daniel.

on December 6, 2019
  1. 1

    Hi Dan,

    I am a London based SA with solid full stack experience. Was a member of the founding team of a pretty successful SAAS and looking to get back to working on a start up (currently working in an agency) and was particularly interested in targeting emerging markets. Also did a bit of work on my own headless CMS backed by S3 a while ago. Would be interested to hear more about how you are using Ml to differentiate your product. Let me know if you would like to chat more.

    Cheers

    1. 1

      Hey Mike,

      Thanks for reaching out. Although my use-case for ML is just in a single area, The product utilizes it (deep learning, specifically) to understand content creation patterns and suggest container templates to users, thereby speeding up the data modeling process.

      A container is a product-specific term for grouped data, the container could either be a collection of fields for collecting contact data from users or for publishing blog posts to your site. I haven't yet finished work on the algorithm to get this to be effective enough though but think of it working this way (in simple terms); You want to create a large table (container) in your database to store your invoices and other financial details but don't want to manually create the "columns" over and over again every time you need to create a similar table so the system suggests a suitable template based on your data-modeling history (or you could just save the container as a template to be re-used later). In a case where you're creating your first container, then suggestions are based on patterns from a pool of X number of containers created by other users. Productivity is key for me, so I'm open to alterations/ideas on how to utilize deep learning more to this effect.

      Another feature I haven't talked about at all is plagiarism detection. Enabling this on a field (text field, for example), will warn the user if the content is plagiarized before submitting it.

      We should chat off IH, you can reach me here