So, I released FeedHive in public beta 6 weeks ago.
I think it's a good time to look at the total profit of my product at this very moment.
And there's a flip side to the story 😉
In total, FeedHive has made:
That's great.
But let's take a look at some of the expenses.
We got a UX Engineer involved, and he's currently building a new marketing website.
It's really cool 🔥
But we also had to pay him for his hard work.
-$3,500
For FeedHive, we're using Crisp chat.
It's really adding a lot of value.
But of course, we need to pay for a service like that.
It's $30/month, and we've been using it for 3 months.
-$30 * 3 = -$90
In order to develop professionally, we're using a GitHub Organization on the paid plan.
On GitHub, you pay $4 pr. member / month.
Since we have paid yearly for 4 members, we spent around $300 on GitHub so far.
-$300
FeedHive runs on AWS.
We architected the solution really well, but of course, there are still server costs.
On average, we have paid around $1.6 / month in 3 months, so:
-$5
NB: It's worth noting that the average price of $1.6 included two months of closed beta. The price of February (the first month of public beta) was $3.74
Now, stuff gets heavy!
I canceled all contracts with my clients to go full-time on FeedHive.
I'm only gonna look at the current month.
I typically invoiced my clients $20K-$25K in total, pr. month.
Let's make it an even $20K, for the argument here.
I stopped working as a consultant on the 10th of March, so I'm estimating a loss in profit of $20K / 3 * 2 = $13K.
So, let's break down the total expenses:
-$3,500
-$90
-$300
-$5
-$13,000
= -$16,895
So, we can now calculate the total profit of FeedHive at this very point in time:
$3,650
-$16,895
= -$13,245
Yup, that's right 😎
We're down with around $13K.
Whenever you see people posting their MRR, remember:
Do I still believe in FeedHive even though I've lost money so far?
Yes, I totally do 🚀
I would be sad if you lose money and don’t believe your product...
You stopped your consultant job so you are quite confident about your product. Don’t calculate it as a loss...
How are you marketing your product at the moment?
It's not really money that you lost, it's just money that you didn't earn. To me there is a big difference.
But goodluck with FeedHive ! I hope you will succeed even more !
Hello Simon,
I have come across your product earlier. I featured it here on Product Startups today.
Hope you like it
https://my.productstartups.com/c/saas/feedhive
Please write to me if you need any edits.
Good luck
Venkat
Awesome that you made $3,650 already!
I'd say that this is already a wonderful result after so little time. Great call to include UX from the start!
I've been hard at work (half time) for two years on my product and it has generated $0 so far. We're now in the starting blocks, but it's still not being sold, and it has become very hard financially (-220K and counting, given that I've also stopped my freelance activities).
Same for the books that I'm working on (https://dev-concepts.dev); the first tome is available, but 0 sales so far. Still much to learn around marketing & sales ;-))