My strange experience with b2b cold messaging.

So I have a business idea which I am recently trying to validate.

I do cold messages on LinkedIn to my target audience, which is mostly other businesses.

I have noticed something interesting.

If a person I talk to is under the impression that I want to work FOR THEM (as an employee), they will be happy to answer questions and point me in the relevant direction.

But as soon as that person realizes that I actually want to work WITH THEM (as an independent business), suddenly they stop responding.

Did you guys have a similar experience?

It's kind of interesting how we just want to put each-other in 9to5 grind, instead of working together as independent businesses.