My tool made people wait a week for value. So nobody came back. Here's how I fixed it.

I'm building SubKitt — it turns your GitHub commits into tweet drafts, so developers who ship constantly but hate posting can stay visible without the marketing chore.

45 days in, I had 0 users. I'd half-convinced myself the product was just too weak to sell.

Then I actually looked at the flow: you connect GitHub, and then... you wait until Monday for your first drafts. A whole week of nothing. For a tool with zero brand and zero trust yet, that's a death sentence. People connect, feel nothing, and forget it exists by Monday.

The product wasn't too weak. The first-run experience was. The value was a week away.

So I rebuilt it. Now: connect GitHub, and 5 tweet drafts from your actual commits appear in about 60 seconds, each with a one-click post button. It even shows the source commits, so you can see the drafts come from real work, not generic AI noise.

The lesson I keep relearning: when nobody converts, it's tempting to blame the product. Usually it's the path to the value that's broken, not the value itself.

Still 0 paying users. But now when someone connects, they get the aha-moment immediately instead of a week later. We'll see if it changes anything.

If you ship code but hate posting about it, it's free during beta: subkitt.com — genuinely want honest feedback, especially on whether the drafts sound human or like noise.