I used to think execution meant writing code fast.
Now I think execution means not writing code at all… until something proves itself.
After wasting months building products that went nowhere, I forced myself to create a simple validation framework I run every idea through.
Here’s what it looks like in practice:
Now I only look at:
Reddit complaints
Bad reviews of existing tools
People actively looking for workarounds
If there’s no visible frustration, I move on.
Everyone says yes.
Now I look for:
People already paying
People actively searching for alternatives
People hacking together bad solutions
That’s real demand.
I create a simple landing page and add a “Buy” or “Join” button.
Example:
One idea I had sounded great in my head.
Got compliments. Encouragement.
Result? Almost zero clicks.
That saved me weeks of building something that would have failed anyway.
No “maybe it needs more features”
No “maybe later”
Just move on.
Results so far:
I kill bad ideas in 24–48 hours instead of months
I only build when there’s actual signal
Way less frustration, way more clarity
I’m still early, but this approach completely changed how I build.
I even ended up turning this into a repeatable process I use every time I start something new.
Curious how others here approach validation.
Do you test before building, or figure it out as you go?