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25 Comments

My web app challenge: From zero to $5000/month in 5 months

I recently sold my first business, it was difficult to scale and had no recurring revenue.

This time I'm going all in on a software-as-a-service web app, and I'm challenging myself to grow it to 5k mmr in 5 months. If I fail I need to find another way to support my family.

Will I succeed?
  1. Hell Yes!
  2. No way :(
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submitted this link to Icon for group Building in Public
Building in Public
on November 16, 2022
  1. 4

    I like the idea! I disagree with your all or nothing mindset though. Unless you have an existing audience you can sell to, $5k mrr in five months is a tall order.

    What happens if you hit $1k? $500? $250? I'd still consider your product validated. It might be a gold mine with a couple years of work.

    You'd do better coming up with a sustainable plan to work on this and support your family.

    Just my 2¢. Good luck!

    1. 4

      If I fail but generate revenue I’ll keep going :)

  2. 3

    really, good plan for the future bro

  3. 2

    I don't like those kind of emails myself but it's not a problem that I see myself paying for. Either way, best of luck and I've followed you on Twitter to see how it goes 😄

  4. 1

    Personally I wouldn't pay for such a service, so I would make the service free of charge with a caveat: for every X auto unsubscribed services you send to the user an email where you present other mailing lists he could sign up for. And for a service provider to be placed in one of those emails you take some money from that service provider.

  5. 1

    Very interesting idea Spencer. What were you planning in terms of acquiring your first handful of paying customers?

    I’ll be following along your journey. Best of luck!

    1. 1

      Current plans are to build up the waitlist for Beta users, then do some initial paid advertising.

  6. 1

    I love the idea of time boxing ideas, but anything worthwhile will take months of consistency to get discovered unless you have an audience you can already sell too.

    This do or die mentality might be alluring, but consistency is the key metric I see in most successful businesses large or small.

    1. 1

      The five months is just the initial target, if I get some traction I’ll keep going

  7. 1

    How will you support yourself during this challenge? Savings?

    1. 1

      Savings from the previous business I sold

  8. 1

    leavemealone does this and I think they are doing quite good

  9. 1

    Based on my research in the past, I think it usually takes longer than 5 months to reach $5k in MRR.
    However I stumbled upon an open startup and the stats are very interesting https://www.indiehackers.com/product/crowdpower/revenue

    It is clear that they had an exponential growth period between Jan and April where the revenue touched over $5k but then it dropped below $3k after that.
    Going back to your startup idea, if you can sustain the growth month over month then maybe it is possible. Product led growth will play a huge role in this.

  10. 1

    I personally wouldn't pay for a service like the one you described. I would never pay for any type of email service though, and I know there is at least somewhat of a market for these types of services. However, I don't know how well they do or how profitable they can be.

    Also, gmail already has a feature asking you if you want to unsubscribe from a newsletter if you haven't opened one in a while.

    You might want to come up with a few more ideas, build quick and dirty MVPs for each, see which ones get the most traction in a few months, and then focus all your efforts on the top performer.

  11. 1

    It's a good idea. I spent way longer time unsubscribing emails. I Wish everything goes good

  12. 1

    @swalden customer retention is the major reason that are why most business fails because they think they have made the best tool and no one will ignore it by using it.

    but the reality is different as you have tools they have options for tools yes, you have read it correctly.

    Our tool also got the same problem of high customer churn and low customer retention then we found a tool that helped us to retain our customers.

    This tool is helping business to reduce their high customer churn and increase their revenue. Churnfree.com saved our 30% churned request in the past 30 days I will recommend every business owner to check it out and grow your business.

  13. 1

    I think this is an interesting idea! On the waitlist myself. For me, the pain point is the time spent unsubscribing.

    1. 1

      The beta is live if you wanted to try it out for free - http://autounsubscribe.me/ just hit sign up

  14. 1

    Sounds like a useful tool, I have seen other tools like this, but not sure it was done through not opening/ automatically, I have subscribed but the only issue is I have subscribed to too many newsletters and may not see it come through 😆 Best of luck with the project 🤙

  15. 1

    I think there's been a product with a very similar name doing something very similar and I doubt for a while now, and I don't think they're close to 5k/mrr - good luck though.

  16. 1

    About the owner

    You have successfully built and sold a product, to me sounds you have alot experience in running a SaaS business which seems transferable, so I believe if the model doesn't work you can easily pivot, and still achieve your goals.

    About the product

    I'm not your target market , so I might sound negative.

    Goodluck mate.

  17. 1

    That's an interesting project but I find the challenge difficult. Maybe I'm not the target as I keep my inbox very tidy and don't hesitate to reach the unsubscribe link. Moreover, Gmail sometimes put an unsubscribe link on top of the email, making it easier.

    So although I subscribe to a lot of newsletters, I don't end up spending that much time or energy unsubscribing the ones I don't want anymore.

    I could make use of the service and appreciate an overview of all my subscriptions, but I wouldn't pay much for it.

    Also, it would require access permission to the inbox. That's not something I'd give lightly.

    But that's just me! Maybe other would really benefit from it! Anyway, I like the challenge and I'll be following your journey :)

    Good luck!

  18. 1

    Good luck, sounds like a cool project! Are you planning on doing a separate UI for this? You might be able to build on top of the google/msft/others ecosystem so that you don't have to wrangle with permissions etc. (e.g. checkout https://workspace.google.com/marketplace). Never done this though so can't speak to the process

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