YouTubers July 13, 2020

My YouTube Workflow in 2020

John Saddington @8bit

When I first started my YouTube journey I was a complete novice, just like most folks when they move from content "consumer" to content "creator". In fact, I still have one of my very first "vlog-ish" experiments that I did, shortly after I decided that I wanted to try to become a full-time blogger:

What's fun to notice is the fact that my essential publishing workflow hasn't changed much in the last 10+ years; the software and the hardware has most-certainly leveled-up (as well as the total cost of ownership) but the fundamentals are still the same.

I was asked the other day how I go about putting my videos up on YouTube for my daily vlog in which I chronicle my experience as a startup founder:

I gave him the nuts-and-bolts and I realized that this might be an exceptionally-useful share as well.

So, with that in mind, I've created an overview video and I've described my current workflow and process of capturing, editing, and publishing stuff to YouTube:

  1. Get a camera, anyone will really do.
  2. Hit the record button.
  3. Start talking! If you're stuck, talk about what you're planning on doing today. If not that, talk about what you did yesterday and what worked and what didn't. Easy, right? Polish isn't necessary. Just go. Eventually...
  4. Stop talking! That's right, hit the record button one more time!
  5. Edit video in your favorite (or easiest / cheapest) editor that you can find / use. I used iMovie on my iPhone for years. Currently, I use Adobe Premier.
  6. Add background music, if you want. Perhaps you don't start here. Perhaps that's too much?! I currently use this service for licensed audio.
  7. Export the video with as high a resolution as you can. Many video editors have default export settings for YouTube!

  1. Upload to YouTube. You got this.
  2. Adding a nice thumbnail is considered "best-practice" and I use Canva for all of my thumbnails!
  3. Sit back and wait for it to render and upscale to the highest resolution. Change it from "Private" to "Public" and pat yourself on the back... you've done it.

And that, my friends, is how I create YouTube videos in 2020! It's not complicated nor complex and I'm not doing anything that anyone else can't do!

Here's my explanation of this process and my encouragement to you: You can do this, I believe in you!

Love to hear your thoughts!

Note: I've got 2 affiliate links here to Epidemic Sound and Canva. I haven't had any success converting folks historically, but, it's an interesting experiment. I think there's a larger conversation around whether affiliate links actually work, but, I wanted to leave this note here!

  1. 2

    Thanks John - always delivering valuable content. Video is on my list to work on and this is such a no excuses, easy to do list of getting there.

    1. 1

      is this part of a project? or in service of a project?

      1. 2

        It is for fun/learning - who knows it might lead to a project hmmm...

  2. 2

    thanks John. Cool to see that some things haven't changed since you started :) and this post came at just the right time - I'm about to start uploading again to YouTube and 'thumbnails' was on my list of things to figure out :)

    1. 1

      awesome! i'm glad you're doing it!

      1. 2

        thx! also:

        • is there any reason you don't use an 'end screen'?
        • is there a way to control the 'up next' video which appears at the end?
        1. 2

          yeah, i'm too lazy to do them, honestly.

          and yes, you have some controls about that.

          1. 1

            cool, thx. :)

  3. 2

    Thanks for sharing. Would be great to mention somewhere that the external links are affiliate links so people know beforehand.

    1. 1

      i thought i did. i'll double-check! thanks!

  4. 2

    Hi John,

    It's pretty interesting. One question, are you paying for Canvas premium or something? I'm doing a SaaS for resources for Youtuber, the idea behind is something like canvas but with content more specific for Youtube. So I'm interested if people are willing to pay for good resources.

    1. 0

      yes, as i share in the video, i'm using canva pro.

      1. 2

        I see, sorry, I saw only the post. Would you be interested in trying our platform? I think your feedback would be very interesting for us.

        1. 1

          as i mentioned, not at the moment.