MyMedSearch 1st week. 54k reach on FB, 718 clicks, zero sales
Drove traffic through Facebook adverts to https://mymedsearch.com/ with 54k reach on FB adverts, 718 clicks, zero sales
Analytics reveals: 86% bounce rate, 1.22 pages per session, Average user spent 22 seconds on the website. 16 visitors downloaded the ebook which explains the methods we use to review medical literature for patients. Adverst strategy split test same text across 4 different images - cheapest image/ad was 29 cents per click through to webpage (surprisingly it was an image with a frustrated couple - they say negative images dont work so well. )
Plan: Revise home page text to make service clear. Consider split test. Consider emailing 16 people who signed up for ebook to offer discount/Amazon Gift Card for doing brief survey on perceptions of website. Appreciate any other suggestions. Gary.
Thanks for sharing your stats. Agree with your plan to clarify copy on your homepage.
Looking at this, I almost don't know who it's for. It reads like something you might send to investors to explain what you're doing, why it's a good idea, and the problem it solves, but I'm not sure that's how you want to talk to potential customers landing on your site.
For example, imagine a billboard reading, "Pizza Hut helps connect humans with the cheesy carbohydrates they crave, for affordable prices in a family-friendly environment." Okay, that may be true, but it's not that enticing from a customer's point of view, is it? They're better off connecting with your inner hunger by showing you a gigantic photo of a cheesy pizza.
Similarly, you need to connect with what customers want. Don't tell them about the problem you solve in an indirect way. Don't use the third person ("MyMedSearch teaches patients"); instead talk to your customers directly using the first person ("MyMedSearch teaches you").
Tell them that you can give them what they desire. I doubt they want to learn how to do research. What they probably want is the research. Actual answers to their questions. An easy way to learn everything about their medical conditions. Trustworthy information. Etc.
Connect with them on an emotional level. e.g. "Newly diagnosed with colon cancer? Here's everything you need to know, from the top colon cancer researchers and doctors in the world."
P.S. Consider creating a product page where you can document your journey and put milestones like this one on a timeline. 👍
Thanks Courtland, interestingly the first version spoke more to needs but feedback suggested we should better explain problems and solutions. We are expecting most people will not want to research themselves - but we are giving away our method in the free ebook for those who do - plus it lays the process out transparently and capture leads. Thanks for the useful feedback!
Why wouldn't you target doctors. Get a quick summary of the latest medical research and save yourself countless/100s of hours of searching/ review etc. Get your first mo for only $1. Then, just $15/mo cancel any time.
once you have some doctors talking abut how easy to read and time saved you can start looking at targeting actually patients.
Hi Bob, would be great to have doctors recommend the service, but two very different markets and access points. doctors are bombarded with similar kinds of services, it would take a long time to break through - would be competing with large pharmaceutical companies for one thing. Patients on the other hand do not have any similar service offers that focus on provision of best evidence for their condition. Most of the "competition" for patient info services are focused on a producing a constant stream of content, not filtered by quality, and often prioritised by news worthiness .