Nailing A Niche: The SaaS Marketing Show Case Study

We just launched a podcast growth study... looking at The SaaS Marketing Show by Dylan Hey of Hey Digital.

Here are the eight steps they took to grow their podcast:

Step 1 - Nail The Niche

They choose SaaS Marketers as their target audience, which aligns with their agency customer persona.

Step 2 - Name The Niche

They named their niche in the name of their show: The SaaS Marketing Show

Step 3 - Strong Visual Identity

They focussed heavily on design for their show...

Step 4 - Specific, Actionable Episode Titles

They include specific numbers in their episodes to entice people to click.

Step 5 - Build Relationships

They invites guests on that could become customers...

Step 6 - Get Sponsors Early

They got a sponsor early, so they could re-invest back into making better audio.

tep 7 - Capture All Three Search Mediums

They capture search traffic through written, audio and video.

Step 8 - Nail A Social Channel

They have spent A LOT of time working out how to get free, organic exposure on Linkedin...

Full post here if you would like more details!