Nailing Your Buyer Persona Within A Content Marketing Strategy

Before you get into the real content ideation strategy or process, before you commit to creating a piece of content to be used for SaaS product marketing, it is very important to define and understand the target audience.

Practically, this is one of the most important parts of the B2B content ideation process itself. The big question that a lot of people often overlook is: -

Who exactly are we creating content for?

Depending on the size of your team or SaaS business, if there is a clearly defined buyer persona in a documented content strategy, this should be relatively easier.

In case there is nothing like that, you have to make the creation of a documented buyer persona a part of your responsibility, whether you are working as a product marketing manager or content strategist.

Question - how are you doing B2B content ideation currently?