I know this is a terribly vague request, but I can't for the life of me find the right words. I swear there is another term of art for the things you measure before a Key Performance Indicator or Objectives and Key Results. It'd be like measuring and tracking the input, not the output.
Since you can't control how many customers sign up, you track the number of leads you follow up on. What would the name of that indicator be?
A few ideas:
Create a heirachy
Interpret the flow
Create 1 and everything else.
This YC video could help: https://www.youtube.com/watch?v=lL6GdUHIBsM
Hey thanks for the feedback. I was trying to make sure I had the right metric name/abbreviation for a product name. But now that you've listed them, I think Leading Indicator is what I was thinking of probably. I settled on just calling the idea KPImodoro for now.
Thanks for the video recommendation!