I recently got interviewed by SmartBranding to share how we got our roiquant.com domain name, and also to offer some advice for aspiring founders thinking to start their new business.
"Obviously, I searched online to check if roiquant.com was available and if anyone else is using the name.
The moment I saw that the domain was available and the search engine was returning very limited results, I immediately purchased the domain.
In fact, crazyegg published that “.com is still the best domain extension for most websites because it’s familiar and easy for people to remember due to its decades of trust under its belt”.
Moreover, roiquant is a created word where our unique keyword can easily appear on the first page of search engine results, compared to our old domain flipidea.co (redirected to roiquant.com), where some of our previous users would mistakenly visit flipidea.com.
Every aspiring founder also ought to grasp a good understanding on how to read financial statements and how business finance works.
If first-time founders want to raise venture capital to kickstart their business, they need to understand the economics and mechanics of venture capital, and know that VC funding is not the only available financing solution in the market.
I also recommend that first-time founders plan their business exit strategy from the beginning in order to determine the kind of business they desire to build.
In doing so, founders will be able to prudently design their fundraising strategy accordingly, should they decide to fundraise capital."