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20 Comments

Naming is hard!

Who would've thought. That's why they say the two hardest things in computer science are cache invalidation and naming things.

I've been trying to came up with a name but everything seems to be or taken, or too obvious (like petstore.com if the site is ... well a pet store) or the social media handlers already taken. Sigh

So, I've been working without a name but every time I try make something (create a document, write some code, create a wireframe) the question keeps bumping in my head "What's the name?, what's the name?"

I've been using https://namelix.com in conjunction with https://namechk.com/ without much success

So I finally decided in going for something that returned 0 results in Google and has everything available( .com, twitter, fecebook etc.etc) , doesn't mean anything in any language, basically I came up with a new word.

Yes, the risk is that it might not be appealing to anything but I doubt "twitter" or "google" were very relatable when they started.

How did you IH'ers found / created your product names.

UPDATE:
Ugh according to my wife, the name I picked "Vazgli" reminds her visually to a renewed vaginal health company "Vagisil", which is certainly an association I'm not interested in keeping (not sure how prevalent would this association be among the female population, if any IH can confirm or deny this, please chime in).

Oh well, back to the drawing board I guess :D

#ask-ih #inspiration

on June 17, 2019
  1. 7

    Oh ... the time spent on naming things, especially if you're a team and disagree on the name :D

    In my experience, it does not matter much if your name does not mean anything - it may even be an advantage as it stands out more. What's more important is that the name is memorable and easy to pronounce (in multiple languages, perhaps). Bonus points if it gives a hint about what it is about.

  2. 6

    I usually just write down words I like look for synonyms then blend and combine. For example - I just came up with the idea for a site to review and rate product warranties.

    Heres what i wrote down over a few days so you can see it evolve: you’ll see i just out down gibberish but it evolves...

    teety
    guware
    wowatee
    zowatee
    yipee
    Trackitee
    trackarranty
    promise
    traxee
    see
    a guarantee with wow
    wowitee
    wowotee
    wowetee
    wowotee
    wowatee
    vowow
    wowvow
    vowwow
    wowieezowiee
    woweezowee
    warrantx
    warrantu
    warranthound
    wartyx
    warranty tool box
    guaranteehub
    how product warranties work and which one's are best and tracking them then buying them...

    guaranteehound
    warrantyhound
    warranthound

    trustyville
    trustfuss

    The trick Ive found is to not focus on it hard just let it bubble up from the back of your mind. At least that works for me.

    I settled on Trustfuss because its a site you can trust for things that might be a fuss to you - ie warranties. I like the way it rolls and it was good enough vs over optimizing.

    Hope that helps!

    John

    1. 4

      Trustfuss roles off the tongue! Good choice

    2. 1

      I does help actually

  3. 2

    There is a good blog post about naming from the founders of Trello. Conclusion: if the name you come up with isnt shitty, it will do. I am always naming my apps after what they do:
    Shift calendar application - Shift Calendar
    Discount catalog listing app - Discount Catalogs
    News feed app - News

    This also helps with ASO btw.

  4. 2

    I think pretty much everyone struggles with names. It definitely is a challenge. I don’t think there’s a magic recipe. I like what @jloha312 said about letting it “bubble” up in the back of your mind. Try to get other people’s input too - even if they don’t give you the magic idea, they might open your mind to other possibilities.

  5. 2

    I use https://domainr.com while brainstorming as it gave me a quick look at what domains and extensions were available and which were taken and I could quickly rule out any that weren't going to work.

    Personally, I like ones that you end up like a phrase which is why we settled on ShoutAbout (https://shoutabout.it). A catchphrase (Everyone has something to ShoutAbout) came up pretty quick once we had decided on the name and it's easy to spin out variations of it. Even our shutdown notice for our original product was "Move along, Nothing to ShoutAbout"

    Another one I brainstormed was with a former colleague who was looking to create a job board and he ended up with https://simply.jobs

  6. 1

    Hey @OscarRyz - belated, but did you find a name? If not, I'd love for your feedback on naminator.io - I'm the developer. Thanks!

    1. 1

      Ah yeah, I came up with something. At this point I don't even remember what was the process but I didn't use any of the "common" approaches, start with an idea and iterate until something sounds good.

      I think I literally start saying letters out loud:

      A
      Ab
      Abc...abd...aba....
      ....
      ca, ce, ci
      ...
      And end up with something with V :P

      Thanks for checking though.

      Hey, btw, I remember I give naminator.io a go back then, but I don't remember staying there for too long, can't really tell you why :/

      1. 1

        No worries. You probably didn’t get great results last time, but we recently updated our algorithm. I’d love to hear what you think of it now.

  7. 1

    I think you're overthinking it. Just think of a name that sounds cool and go from there. You don't need to have perfect social media accounts / etc.

    1. 1

      That's what I end up doing. I started with something that I liked... and kept vocalizing until I found something that sounded fine.

      Aaaaaabbbbbbddddddd......vaaoooooliiiiiuuuuuuuaazzzzzzzzz

  8. 1

    Hey Oscar, no it's not! I've got the perfect FREE guide for you : )

    'How To Create Business Names That Don’t Suck'

    A free ebook to help entrepreneurs, makers and side hustlers name their business by Craig Barber

    Do’s and don’ts of business naming
    Tried and tested business naming techniques
    For entrepreneurs, makers and side hustlers
    Subscribe to get your free ebook today

    https://logobly.com/business-names/

    Enjoy : )

  9. 1

    Oscar, I wrote this: https://hackernoon.com/how-to-find-the-best-name-for-your-startup-company-f6e2f1512a1a

    TLDR, it doesn't really matter as long as it's not a controversial name... and as long as you provide a shitton of value

    1. 1

      Very nice writting Daniel, very good point on Craiglist haha :D

      Thank you.

      1. 1

        Hope it will help! Craig must have been the most popular guy for some time in his area

  10. 1

    A previous project I ran was called Scetho. The name was so simple and appealing. Little did everyone know that it was acrually an abbreviation:

    Small Companies Expand Their Horizon Online

    The abbreviation explained what our project did. A platform to help businesses promote in-store offers. Customers would promote the business on their social media in exchange for access to said offers.

    My current product Newny. Its not an abbreviation but a missiom statement. The idea is to help you expand your network and collaborate with your connections (in a networking setting) you can create discussions and invite users to it. NEW connections and collaborations, New You = Newny

    Hope this helps!

    https://newny.io/how

  11. 1

    Ha! I definitely understand the struggle. I made a post recently regarding a name for a pending product https://www.indiehackers.com/post/f978593809 to get feedback.

    It's good to get feedback from as many people as you can. A good name should be:

    • As short as possible
    • Be easily pronounceable
    • Give a hint on what it does
    • Not be confused with other product names

    I like the point mentioned by @almarklein . It's definitely awesome if the name gives a hint on what the product or service does e.g postmates

    One new technique I discovered is to to have 2-word(or more) names and then remove one or several letters from the end e.g Feedcat -> Feedca

    1. 1

      I remember. What name are you going to use after all?

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