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(native english speakers): what's your first impression of this brand name?

Hey guys, my first post here.

I'm working on a prototype of a HR training tool I would like to present here when it's ready but first i'd like to get your opinion on the brand name i came up with. It works on many levels but as a non-native English speaker I need to try it out before committing.
Please don't think about this more than one second. I'd like to hear your true first impressions. Thank you so much!

on December 8, 2020
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    I don't get negative vibes from it. But it doesn't communicate anything meaningful to me. So, I don't know anything about the company just from the name. Ref makes me think of references. But references can mean a lot of different things depending on the context. Ren doesn't mean anything to me.