Need advice: How to promote on Reddit?

Content marketing is what works on Reddit. Instead of shamefully promoting your product, create a really good and useful article related to your niche, publish it on your website's blog and put that on Reddit instead. You have to provide actual value for the users before they would even consider checking your product.

Don't got in with a mindset of promoting your product. Imagine if you walked into a party and did that. You wouldn't last long.

Think of the people behind the reddit channels and how they want to create discussions that align with their topics and create the type of content that they want to see. Seek to be educational and helpful (in posts and comments), then along the way you'll find ways to talk about what it is you do.

Alternatively, try Reddit ads, I've read some people having success with that.

Some communities allow you self-promoting, on specific days, or on specific threads. Just follow the rules.

But overall, I found Reddit very hard to promote too, especially in specific subreddits.

You can try paid promos thought, they are pretty cheap.

How about posting recipes that use your sweetener? So you can add a link in the recipe.

Well, a lot of people did say that already in some form, but I'll reiterate. Traditional promotion almost never works and is often not allowed in subreddit rules. 'Guerrilla' tactics of plugging your product in discussions may work, but you're at mercy of the mods and how good their mood is at any given day.

Subreddits are communities. People go there to scroll through images, videos and stories. A minority of people is looking to actively participate in discussions by commenting.

Overall, promoting on reddit is hard unless you genuinely enjoy wasting time in the subreddits you target. In my experience, the recipe to get you product out there without gettinng banned or harrased looks something like this:

• identify the subrreddits (you've done that)
• read the rules and understand their stance on promotion
• read the hell out of /r/subreddit/top posts AND comments for the past month
• get a sense of the common problems and questions that people are talking about (similar-theme subreddits may be VERY different in that regard)
• come up with a list of areas where your PERSONAL expertise can help people with the common problems
• start commenting on the threads where you can provide value, but don't link anything
• don't even mention that you have anything to sell or market unless asked directly
• after a while, you may start mentioning your business in context (e.g. you write a bunch of nutrition insight in a relevant thread and at the bottom add "Source: I've worked X years on a healthy sweetener")
• do NOT link to anything unless asked to

Overall, it's probably not for people who expect to treat it like another marketing channel. Chances of you being 'called out on your bs' when you're trying to honestly promote your thing are very high. In part because some people are toxic, but in part because most subreddits prioritize substance over promotion. Overall, it's usually very tribal, but if you earn enough street cred, you can fit right in.

It's very tough, people are super super hostile. You can write a huge essay and have a link to your blog at the bottom and that will cause it to be deleted.

In my current project I made it to solve a specific subreddits problem, that subreddit changed the rules after I made my product, then shadowbanned me and won't respond to messages asking why.

Oh and if anyone could give me some feedback on my website that would be much appreciated! I have 0 aptitude for design so any actionable feedback would be awesome. I also need to know if the content is clear and whether you walk away with the impression that the site is trustworthy.

http://miracle-nutrition.com/

I had a small side project that did about $600 sales just from some reddit threads. It was a custom pet product and I just posted images off google and pretended that the product and dog in the photo was mine. As long as you don't post a link in the post you should be fine and people don't recognise this as an ad. The only problem is you then have to individually dm every person the link who is interested but once your post has been up for about 48 hrs I found that you could post the link under a popular comment on your post and get the post would stay up and that way anyone who wanted to go onto your website in the future can.

Run an ad campaign. It is self service,
fast and affordable. Not too advanced on the targeting or analytics though as G or FB

On reddit, you need to have an older account and gain some karma. Then self-promotion becomes much easier, but of course one has to be reasonable. So try to contribute to various communities, gain some trust, etc. We even created our own subreddit r/orgpad which we try to grow slowly.

Btw. I think selfpromotion is frowned upon because most people promote something they don't really believe in and just try to gain money. With OrgPad I truly believe it can help a lot of people. Otherwise I wouldn't left my $200k a year job at Google to found our startup. Good luck with your endevours.

I would say don't do it. Reddit is a hard place to get traction even if you're not trying to promote. My suggestion would be to find other ways to contribute value in those subreddits and think of it as researching the people you're interested in promoting to. But never try to actually promote or sell on Reddit. There is very little patience for that there.

Guilty here

I have the same thought as you Daniel when I first started and I eventually just did it on one of the most popular subreddit for my niche without regard for their rules

Long story short, my post topped first before it got banned due to self-promoting.

I got a lot of feedback before the post went back down and I learned my lesson that we should provide value before self-promoting.

It's like a salesman approaching you to buy one of their products without explaining it and even if they do, you can politely say no.

I've just learned this, on Reddit self-promotion is anything that links to your own content. You need to do a text post instead