Need advice on service location. Where?
Hello IH community. I've been steadily developing a directory service for my locality. However, I'm not seeing much interest from my locality nor country. I think its time to pivot the same idea to a different country.
Before I do this, I'm not sure of the right approach though. Google trends can or might point me in the right direction but is there any other alternative? For instance, if I'm selling a product X but it's not getting traction in one area, how do I find out where this is popular?
This directory is a bit difficult in the sense that I cannot get much traffic if there are no listings and vice versa.
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Hello @hendricks ,
I assume it's a directory business based platform for a specific small urban city and your target avatars are individuals that need some specific information for that specific area.
From this premise try the following:
If you want to pivot your idea, I have a project that I currently work on but in another context.
Hope this help!
Thank you for the insight, I will go through with these tips. So I was reading an article about the chicken and egg issue with most marketplaces, one post mentioned creating a Facebook group for BOTH sides of the marketplace. I'm looking into growing my audience on the FB page for a couple of months, I don't expect sign ups to come rolling in immediately.
I'd like to hear about your project though. I've not thought of monetizing this yet, but considering earning through ad revenue. All of this will be done later though, I'm currently trying to get the first 100 sign ups. :)
This is kinda light on details. Sounds like the classic chicken and egg problem rather than a local. Did you consider nicheing down?
Right, this seems to be the issue. I have selected a specific niche but haven't gone too specific. I believe my niche is where the crowd is at. I might give it a go for a couple of months in one area before pivoting. As of now, it's classic chicken and egg.