Need answers - Is is worth doing a daily newsletter?

Recently I just unsubscribed to all the daily newsletters that I signed up to in the past as I just don't have enough time to read through those and instead it just fills my inbox. I have mostly kept the monthly or weekly ones.

Are you already writing everyday?
If you're already itching to write and have done so, then yeah, go ahead, there is an endless market for quality content at whatever frequency. (One of my friends had a super successful business publishing at least 2 emails newsletter PER DAY, and up to five on certain days, to their subscribers).

If you're not already producing and writing that much, then that kind of schedule is going to drain the life out of you.

I believe there are two sorts of content creators : the people who can crank articles/podcasts/videos day in and day out on a regular schedule, and the "batchers". I'm a batch person: my record is shooting 93 video podcasts in a single day. I can also write several book chapters (and up to one book) in a single setting. But writing a daily newsletter would kill me after three days. Some of my friends are the exact opposite and thrive with a daily writing challenge. You do you :-)

Sébastien

There's plenty going on in tech so daily could definitely work imo. I'd be surprised if there aren't already daily tech newslettes.

The hard part would be distribution and growing the list big enough to make it worthwhile. You'd need some kind of external source of emails such as a Twitter following, paid ads, a community etc.

Weekly is nice. Enough to feel a routine, look forward to it, and have enough depth to be thought provoking.

Unless it's "here are the things that happened yesterday", I don't think a daily newsletter is going to keep people engaged, and they'll likely unsubscribe. The exception here would be something like morningbrew.

What is your purpose ? I think this is the most important question.

What's the benefit of doing it daily? And what is your target group that basically demands this?

Very few people want or need a daily newsletter. If you are not explicitly targeting these people (e.g., what I can think of, investors & journalists), then don't do it.

I personally don't like daily newsletter

I started publishing my newsletter every day but switched to weekly about 6 weeks later.

It's very hard to publish every day. I realized I would be much better off publishing once a week and using the time saved to promote my newsletter more effectively.

Also, the more you publish, the more unsubscribes you'll get.

"No more than twice a week and at least once a month..." - Campaign Monitor

Now, think about it this way. Let's say, I wanted to send out newsletters from my Ai-powered based logo maker website , because I know that this can keep loyal customers and get more sales.

But if you're one of my customers, how would you feel if I spam your mailbox with newsletters everyday? What are the odds that you would read them, and not feel annoyed? Because personally, I would be very irritated and might unsubscribe later on.

So the concise answer is - no! Try to keep sending one or two newsletters a week. If possible, do it less! This way, you'll keep your prospects and existing customers intrigue.

I think it is not best practice to send a daily newsletter. You can do it weekly or monthly.