Need feadback on our new landing page

Hey Toshit,

Congrats on the new landing page for your software! It's immediately apparent that you've put in a lot of work on branding, color, and copy for this new site. Here are a few things that stuck out to me about the new design:

Things that I love

• Fantastic leading headline in the hero section. I think it's really clear and concise what your service does, and how it's going to help me (save time).
• I love the font family you are using, and the subtle color change on your supporting text elements
• I enjoy the frosted glass design on the testimonials
• "scaling Mount Everest in flip-flops" I love the imagery that this invokes.
• I'm a big fan of having a CTA with a form in the Hero section.

Things that could be improved

CTA

• CTA buttons could be changed to promote consistency and clarity.
• Current CTA copy = "Proceed to App Creation", "Convert to App Now!", "Get now", "Convert to App"
• The action that you want people to take is to convert their website to an app, so I think "Convert My App Now", "Convert to App", "Convert my site to an App", or some other version would work best.
• Or maybe the action that you want people to take is to set up a consultation with your team. Make sure that your CTA aligns with the next steps of your sales process.
• Whatever copy you choose, keep it consistent throughout the page.

Demo

• You have one big picture that is just below the fold that shows a user how a website gets converted into an app. In between the website and the app is a wiggly arrow... This feels ambiguous. Is it magic? Is it a software tool where the conversion is done automatically for me? Is it a hard working team that's cranking out some Swift?
• Along those same lines I would love to see a better demo of how your product takes a website and converts it to an app. You could do this by creating a demo video of your product/service, or an animation.

Testimonials

• The copy in the testimonials reads a bit funky. I would spend 10 minutes cleaning up any quotes that you plan to use.
  • Ex: "If you're planning to convert your website into an app? I do recommend Convertixo" ➡ "If you're planning to convert your website into an app, I'd recommend Convertixo".
• I think it's ok to take the liberty to change some of these small things with a quote, so long as the meaning behind the message hasn't changed.
• If you don't feel comfortable changing someone's verbatim testimonial, you can always run the changes by them first. I'm sure most people will be happy to accept

Pricing

• Keep your pricing currency consistent. I see references to both USD and RS in the pricing section.
• Use whatever your target audience typically pays in, either USD or RS.

Random

• $554 seems like an odd price. If It's a bundle, then call out those savings more clearly!
  • Ex: "Save $46 when you bundle iOS and Android Apps"
• Make sure your design looks amazing on mobile
• The headline "Start to Imagine" feels a little weak... I see what you're trying to do in that section, but I don't know if it works. Keep playing with it.
• The images in the Benefits Section don't match the benefits.
  • Ex: The image int he "Brand it your way" benefit doesn't make it clear that you'll copy the branding of my site in the new app.
• Plus buttons are mis-aligned in the FAQ section
• Do the FAQ's need numbers?
• Some of the white text feels too bright. Play around with toning it down, especially for any supporting copy.
• The text on the "Simple 3 Step Process" is too big. This also looks like a CTA button, so I would change this to be different.
• "Contac Us" in the header is misspelled

This was fun, thanks for letting me give some feedback on your new designs! Overall I think this new design is a big step in the right direction. I'm excited to see how it helps you convert more visitors into customers!

-Scott

Others may have said this, but the current landing page is extremely busy. It's a lot of information that's visually un-differentiated. The new one does a really good job of not only looking nice, but also cleaning up the clutter and visually separating the information. I vote strongly for the new one. You'll see not only better conversion to your product, but also higher time spent on the site.

I would stick with the new one and make some changes. There are many good suggestions listed already.

Here are some more comments.

Fix your logo. It looks pixelated at some breakpoints.

Consider having only your CTA be bright blue - reduce the emphasis on "product of the day" badge, and even change the color of 5 minutes. Maybe it can just be white. Or make "within 5 minutes" italic (and still white) - this will draw attention to the call to action.

Improve/simplify the designs in the first example showing desktop/mobile.

Overall simplify the design a little more. Use colors wisely. Perhaps instead of using 3 colors to define 3 steps row, use numerals 1/2/3 to make this area more scannable.

You are making your message harder to scan and understand quickly due to the complexity of UI elements/colors.

I find left justified text easier to read most of the time. In this case, perhaps choose one design pattern and stick with left justified.

First FAQ copy- I really prefer a yes/no question be answered with a Yes, and here's how it works. or No, sorry it does not support that and here's why. It's not clear to me what the answer to the question is and because this is related to the general concept of your product, I don't trust that this is a good product because your appear to be obfuscating the facts.

The colors and layout of the new Landing Page are extremely cool and attractive.
I think it makes a lot more sense for the type of product you are offering. It's much more "dev catchy".

Note: The text on the current landing page in the "free" section does not appear to be aligned.

The new one looks really good, but the old one is not bad IMO. It looks good enough, has strong CTA’s and does a good job building trust.
What made you think a re-design was necessary?

I like the old one more. Very strong headline.

One thing I would say is that the new landing page feels a big long. The sections on what the advantages are feels a bit redundant with another part of the page. Overall, it looks much better than the previous landing page.

Looks nice. Needs a stronger Call to action at the end. Lead the horse to water. Could use a little more copy about how it works.

Problem
Solution
Sales

I really like the new version of the landing page. Overall the copy is solid.

some quick feedback for now:

Above the fold text:
Love the heading, but the supporting text is more of a benefit from a mobile app. However, it is not as convincing as to why I would need to use this. Think of the customer's pain points.

Some of the imagery can be a bit overwhelming/clashing in the "Start to Imagine" section.

I would move the 3 step process to be above the imagine section.

I would make the benefits really stand out more. Make them larger, maybe not inside a container. Add more copy.

Think of the landing page as a funnel, pulling you deeper into it.

You may want to talk about how your technology works.

Sample:

WHAT IT IS
HOW IT WORKS
WHY IT'S IMPORTANT
WHAT THE BENEFITS ARE
SOCIAL PROOF
PRICING
FAQs

Overall, easy to follow & understand. A great upgrade.

May I ask how you are getting eyeballs on the landing page / product?

Excellent work!

First off, I've actually considered using your service for an upcoming project of mine I want to bring to mobile, test the waters and see if it's worth building native.

Now, onto your landing page.

From my initial perspective I see a lot of "play" around the border radius used (square/round), I think you should stick to one, and attempt to create a Visual System you can rely on for further components and parts of the site.

Although it looks amazing graphically, I think conceptually it might be "a lot" visually, when you could narrow it down a bit to simpler components, stick to a system and work around it.

Not sure what screen size this was designed for but font size seems too big, and you need to consider your mobile users, because the first time I saw your website was lurking from my phone while training, and then I came home and popped up my laptop to check it out deeply.

If you were to rely on a design system, you should consider going mobile-first and then scale up to desktop, this way is easier than desktop > mobile. And implementation too, you might want to stand on shoulders of giants, such as Tailwind for faster implementation of your design.

Overall I think it looks fantastic, but might need some tweaking for optimal performance.

This is my two cents, I hope it helps, and it's with the upmost respect!

Yeah, your landing page is very impressive.

I'd rather choose the Figma one. Just an advice, I know that the web is not finished yet but elements should be loading as you scroll down the page. Keep going!

Definitely the Figma version. Be assured!

I like the Figma much more
Pro
– It's better readable
– The structure is better
– Terms are better used (Pricing instead of Price)
Con
– none so far
Would definitely go for the new one

Maybe I'm old-fashioned, but I like light design better than dark design. Have you done any research on this?

Hey -- firstly, this new landing page is so much better than the old one. So good job on that. Super sleek design.

There are 2 things that I'd advocate for changing. The first is that there is too much copy on the section below the Hero. It needs to be a lot shorter and punchier. Use visuals where you can (the rest of the landing page does this well).

The second is that you're missing CTAs in the different section. I think all sections should have a CTA that takes someone to the sign-up page.