Need feedback for landing page

Hi @BoilahM,

Thank you for sharing your landing page and congrats on your launch!

I've taken the time to review your website and have shared my thoughts here: https://app.fraem.io/watch/a47baad5-e0b1-4967-8941-9e091f409de2

Let me know if helpful 🚀,

Francesco from fraem.io

gm @BoilahM

Great job on the hard work you have put into your product thus far.

There are two facets to the Boilah landing page that need to be addressed:

1. Design
2. Product positioning

DESIGN 🎨

This is not comprehensive, but a few pointers to boost the design.

• The fastest and best way to get a good design is to start with a great theme. Find a theme that works with your tech stack and comes with components and sections pre-built.
• Yellow is a difficult color to pull off. That's one reason you don't see many yellow brands. Go for a simple color palette in the blue/green spectrum starting out.
• Product screenshots are super important. Replace illustrations with screenshots.
• Use a strong classic font. Inter or Public Sans would both be good options for you. (only use 1)

PRODUCT POSITIONING 🎯

I *did not * understand what the product was until reading and clicking on other pages.

• Make the Headline simple and straightforward:
  • Current: "Boilah + your expertise = High Quality Specifications"
  • Better: "Write high-quality Product Specs that ship"
• Subtext. Add subtext below the Headline that further explains the product.
• CTAs need to be consistent. Make it clear what the CTA buttons will do and why a user should want to click.
  • Current: "Keep me updated"
  • Better: "Get early access"
  • Later when the product is active change the text to a strong first step, like "Get started for free"
• Add use cases on the main Landing Page, not hidden on the interior page. List each use case with a checkmark, like this:
  • ✅ Software dev
  • ✅ Gaming
  • ✅ Mobile apps
  • ✅ Product design

BONUS: COMPARABLES ⚖️

See how these products position their offering.

Notion. Has similar aspects to what you are building. Documents, templatizing, teamwork, etc.
ProductPlan. Competitor?
ProdPad. Competitor?

Hi! I'd recommend scaling down to a single page website for now to help focus only on one page.

After that I think that you could clean up your hero section with a classic 2 column setup left side has elevator pitch and support text then right side has an image of the app showcasing value or emotional outcomes from the app if you can't showcase the app immediately

I think if you combine your current landing page with the usage scenarios you'll have a landing page that better explains what Boilah does.

My main issue is that after the hero section you're requiring people to go to another page to learn about when to use Boilah even though the home page "should" explain this.

I think taking the usage cases, scenarios, and outcomes then layering them with emotional benefits such as save time, save money, minimize risk would help the home page with the language

For the visuals I think you need to try to break up the white background with black text with a colored section. Having 1 or 2 colored sections would help build visual variety. Additionally switching to a more detailed graphics kit (like the 3D image at the bottom) may help add more "visual trust" to the page