Need feedback on landing page 💌 Mailyard
We are gearing up for a December launch, and feedback from Indie Hackers like yourself would be much appreciated.
All feedback welcome!
https://www.mailyard.io/
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We are gearing up for a December launch, and feedback from Indie Hackers like yourself would be much appreciated.
All feedback welcome!
https://www.mailyard.io/
The contrast is very low on some of the text, making it difficult to read.
The abstract slanty background shape doesn't do you any favors; it should lead the eye, or at the very least, not distract me from page content. It isn't responsive, so sometimes the text for the features is on white, sometimes on that blue color, and it's impossible to read.
Aside from your landing page:
Thanks for your feedback, I've been intending to work on the text, which is partly due to using a very light font weight. As for the background, I'm gonna wait till I get an actual designer to work on it, but I hear you.
Two camps: a) tech-savvy folks who may want to de-Google, but not lose their mailboxes, b) small business owners who want to back up their ex-employees mailboxes, and easily search across all them.
I'm glad you asked this. I think that backup may be the wrong operative word here. Mailyard is more of an archival solution, in that it is for mailboxes that are no longer operational.
For the small business owner use case I mentioned above, they won't want to continue paying $6/user/mth for an ex-employee just to keep their data around. G Suite gives you the options to transfer data to another account, but that's also not a great solution.
Thank you though, I'll try to rework the copy a bit.
Yeah, I think based on the original copy that I reviewed, I did not get the impression. What you're describing actually makes a lot of sense as a product, and you should highlight those things. Target them directly in your copy: "Don't want to continue paying $6/mo for G-Suite, but want to keep your data?"
I'm not an expert on copy, but definitely don't shy away from highlighting your value proposition and your target customers.
The UI is good, but the content can do with improvements - the product shot at the top looks like a wireframe as opposed to a good product shot.
Also, it's a desktop product shot, mobile product shot would be more relevant to visitors (look at devices in ur analytics).
Don't sell urself short - the messaging around it "only being available for Gmail" seems apologetic. Shout about it like ur proud to support Gmail and there's more coming soon.
In general the copy is very centered around what you don't do, what you are not doing as opposed to trying to sell. Negativity won't sell. In the words of Moe Sizlac from the Simpsons - stop telling me what it ain't and start telling me what it am!
Also, when I scroll down the page I get it, paying for multiple hosting, wanting to delete an account but not loose the emails. This value should be in the opening statement I believe. It makes me wonder if there is a more specific market for email archival that you could target in the content. If you speak with your current users to see what circumstances they have and see if there is a market there, you could alter the messaging to be more direct to this market.
Also the text on your buttons is too light, the colour contrast isn't strong enough. And usually CTA's have bold text for better legibility.
I hope this helps!
Thanks for your advice, this was definitely helpful. I definitely needed help in the copywriting department, will rewrite soon.
Right now, the app has the generic Ant design look, so I don’t want to put an actual shot until I customise it a little. Also, the app doesn’t work for mobile because it actually performs the sync within the browser, for security reasons.
I’m definitely formatting the product site for mobile screens but I’m going to disable the app itself if on a mobile device.
Thanks again, this really pointed me in the right direction!
What does this mean? 05 Nov 2019 — Hard at work putting in the final touches. Stay tuned for launch!
are you launched or not? Its November 15th.
Hmm, good point, it's an update from the 5th, but I'll make it more obvious. Thanks!
Just remove it, it's very valuable space above the fold on your website
I just read some of the comments. Those use cases you speak about should be on your landing page! Employees moving on, de-googling your life etc.
Gotcha, the landing page definitely needs a few more elements and this is a great suggestion.
FWIW those use-cases are specifically what triggers the viewer's decision making - "Humph, we struggle with timely account provisioning and audit archives, this may help us - let me trial it"
Compare that to 'email archive'
The LP itself looks pretty good (besides that you say you are a privacy focused company but don't have a public privacy policy yet ;)...)
I guess I'm missing something in terms of who would actually use this product? If I'm using Gmail or GSuite, I already don't need to care about backing up my emails?
The cost of a GSuite account is ~$9 for unlimited storage, I think, so $20 for a backup service seems too steep. You mention you are using S3 to store everything, so your margin is really high. I'd (guess) you are priced too high for what you offer.
Thanks for the reply, I should do a better job of communicating why I'm building this. I just made a slight change to the site, where I don't use the word backup. It's actually an archival solution, where you don't expect to be using the data actively.
Use case 1: if you want to de-Google your life, you don't necessarily want to lose your emails. If you download them, then you have to use something like Thunderbird, and you need to make sure they are backed up somewhere etc.
Use case 2: if you are a small business owner or entrepreneur, you'll eventually have employees that leave your company, but you want to retain the information they have in their mailboxes. You can either pay $6/mth/user on G Suite (unless you have a free grandfathered account), or you can put them on Mailyard where you pay for space instead so you can squeeze multiple mailboxes this way, plus you get to search across all of them in one place.
I'm curious though where are you getting your numbers? You mentioned $9 for unlimited, but for me it's $12, do you have some sort of discounted option? In either case, it's not exactly comparable because G Suite is charged on per user basis. But to be fair, it really depends on your use case. I'll have a think about it though, perhaps I'll work in a single mailbox option, that's cheaper but with more space.
Thanks!
Edit: With regards to the privacy policy, I'm planning to really get it right, so I don't just want to use a template policy. Regardless, I don't actually get any access to any PII at all, with the exception of IP addresses and usernames, I don't even get which emails you are backing up. So even without a privacy policy, which isn't legally binding anyway, I think I have the right architecture and safeguards in place. But yeah, I'll get to it eventually 😅
No worries! It makes a bit more sense now.
I hopefully didn't come across too negative - more just as a developer myself, I've burnt so much time of mine on projects that I didn't really validate early enough by speaking to users up front. Curious if you have spoken to small business owners already and seen if archiving emails is a big enough business pain to warrant spending money on?
Your honest feedback is appreciated, as a developer myself, I understand the need for skepticism in general. Now that I am on the receiving end of things, I'll just have to grow a thicker hide 😜
I have spoken to a few folks, but definitely not enough to say I've validated the idea. In my conversations with entrepreneurs who ended up closing their startups, some of them said that they would've used it, but only in hindsight. The problem is getting in front of people while they are still actively using their accounts, or about to close them.
Also, Mailyard is actually a proof-of-concept for an security solution (Lanyard) that I am working on. I do hope Mailyard makes bank of course, but there's a more important issue that I am tackling that's quite fundamental to the internet and that I am more passionate about, which is about how we as end users can have more control over our data.
Not a fan of the bg color in the footer. Or the gradient tbh. Text is hard to read in some places.
The sections with white bg are nice :)
Don't include the message about being hard at work.
I'd just take it down and launch when you are ready.
Thanks for your reply.
Haha, I wasn't intending to brag about it, more to inform people that we aren't launched yet, but I'll change it to something else because people were getting confused on why they couldn't sign up.