Need feedback on my new product!

Hey, congratulations for launching! It looks great.

Here's a few of bits of feedback. I'm sorry if it sounds harsh at all - I'm trying to be constructive. What you've built is really cool and the product looks great!

From your hero section it wasn't obvious to me that you offer customisable birth posters. I found the "precious life moments" text style plus the busy background hard to "take in". I really like how punchy it is... just not sure it gels with your offering. Idea: could you photoshop a poster hung on the wall in a beautiful nursery as like "parent goals".
The 2 demo posters look great. Classy and muted - the kind of thing you'd actually want to get printed.
I felt the page was lacking a call to action. It wasn't obvious that the posters were clickable. Idea: You could add a "Customise now > " button under each poster.
Could you swap £0.00 EUR for "free"? EUR isn't a relevant currency for me, and I found it a little hard to read.
In the "how does it work" section, I thought the "pick a template" part was clickable (I tried clicking). It would be nice if clicking that took you to /collections/all.
The video guide was a bit confusing an unnecessary. Confusing because it shows a picture of a hoodie.
The posters picker page /products/customizable-zodiac-poster has the words "Stars" repeated a lot. Instead of "Benjamin" it might be nice to have "Baby's name" or something... otherwise it's not totally obvious it is customisable - more like shopping for one of those fridge magnets that already has your name on.
The customiser was fine and usable. The text was a little blurry and small... and it might be nice to have a form to edit instead of directly on the product? Then you wouldn't need the tutorial. Just a thought - like I say it works fine!
The "Add to card" button on the customiser page. Could this copy be "Next step" or something? It's a bit weird to use "Cart" when the product is free.
After the create step I'm prompted to log in. How often are you expecting repeat visitors? People only have a couple of kids, right? I think defaulting to "Create account" is more appropriate. Even better - account creation happens behind the scenes during checkout.
After I created an account I was taken back to the landing page. Not back to the checkout/cart. This was genuinely confusing and felt broken. I had to click on "cart" then "check out" in order to get to where I expected.

Hope it's useful.

Congratulations again on launching!

Say something nice to GinteV3z…

1
Hey, congratulations for launching! It looks great.

Here's a few of bits of feedback. I'm sorry if it sounds harsh at all - I'm trying to be constructive. What you've built is really cool and the product looks great!
1. From your hero section it wasn't obvious to me that you offer customisable birth posters. I found the "precious life moments" text style plus the busy background hard to "take in". I really like how punchy it is... just not sure it gels with your offering. Idea: could you photoshop a poster hung on the wall in a beautiful nursery as like "parent goals".
2. The 2 demo posters look great. Classy and muted - the kind of thing you'd actually want to get printed.
3. I felt the page was lacking a call to action. It wasn't obvious that the posters were clickable. Idea: You could add a "Customise now > " button under each poster.
4. Could you swap £0.00 EUR for "free"? EUR isn't a relevant currency for me, and I found it a little hard to read.
5. In the "how does it work" section, I thought the "pick a template" part was clickable (I tried clicking). It would be nice if clicking that took you to /collections/all.
6. The video guide was a bit confusing an unnecessary. Confusing because it shows a picture of a hoodie.
7. The posters picker page /products/customizable-zodiac-poster has the words "Stars" repeated a lot. Instead of "Benjamin" it might be nice to have "Baby's name" or something... otherwise it's not totally obvious it is customisable - more like shopping for one of those fridge magnets that already has your name on.
8. The customiser was fine and usable. The text was a little blurry and small... and it might be nice to have a form to edit instead of directly on the product? Then you wouldn't need the tutorial. Just a thought - like I say it works fine!
9. The "Add to card" button on the customiser page. Could this copy be "Next step" or something? It's a bit weird to use "Cart" when the product is free.
10. After the create step I'm prompted to log in. How often are you expecting repeat visitors? People only have a couple of kids, right? I think defaulting to "Create account" is more appropriate. Even better - account creation happens behind the scenes during checkout.
11. After I created an account I was taken back to the landing page. Not back to the checkout/cart. This was genuinely confusing and felt broken. I had to click on "cart" then "check out" in order to get to where I expected.
Hope it's useful.

Congratulations again on launching!
JordanR

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4 years ago
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  All of your comments really make sense, thank you so much! Will try to fix it.
  
  GinteV3z
  
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  4 years ago
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  1. 1
    
    Glad it was helpful. Good luck with growing!
    
    JordanR
    
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    4 years ago
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