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Need growth tips for SaaS product
by
Eric Hui
How to grow SaaS products to get leads. I need some expert advice.
Well there is several ways to that it depends on what kind of service are you providing ?
for example i have a dev company https://criov.com/ we help non tech co founders to build their websites when we just started we gave our first 10 customers 70% of discount
Also couple of days ago i read an impressing story from a form builder all his lead was organic cause 99 % of his service was free , he managed to reach 10k mrr in 2 years with this process
Try providing something , it always works .
It depends on the product we have https://linkedcamp.com, and it is related to LinkedIn marketing automation. This discount option is a second step. First, we need users; we can offer them to mature the lead. My biggest concern is about increasing traffic, and we can offer discount them. But I appreciate
Here's how you can go about it.
linkedcamp.com can you please check it we provide 90% of these things.
For growth in general, do some content marketing, educational content about your niche and problems that your audience faces. Make sure to regularly drop and schedule your content to make life easier. If you're trying to build an audience on twitter have a look at https://planny.co/ :)
thank you for the tips
There are a lot of great ways to grow a SaaS product and generate leads. Some things you might want to try include content marketing, search engine optimization, and social media marketing. You can also try attending relevant trade shows and networking events. Whatever growth strategy you choose, make sure you measure your results so you can track your progress.
Sales wins the day, not products.
Look at your website and analyze the headlines. What is the takeaway when someone scans the page? (That's all ppl do anyway, is scan). Then figure out your conversion rate if you have not already and do things to help with your CRO marketing
Could be some low-hanging fruit for you without having to go crazy with buying guru courses or hiring help from a SaaS consultant.
thank you for the tip
Love to help you on this. You need to build a growth system around your product. I can share my thoughts on Product-Led Growth strategy for your SaaS product. Reach out to me through twitter https://twitter.com/zarub2k Is your product validated with Product-Market Fit already?
Hey Eric! I'd love to help and find you some experts from the field who can guide you. Would love to connect and chat further. https://twitter.com/saigalsn/
What is the product you are trying to grow?
Which part of the customer acquisition process are you struggling with?
Our product is LinekdIn Automation Tool (linkedcamp.com) and I am trying to increase my signup. Our product is mature and beating the competitors we have best package in the market with our updated feature.
I've had a quick look as it could be relevant for my business.
14 day free trial doesn't seem like enough time to validate whether your product will help create leads. If this is not the case, you need to state it.
I think one problem all these solutions have is that a lot of time investment is required to reap rewards.
So you should either sell me on the fact that I can get my campaign released in 2 hours OR, target your acquisition around companies with at least 2 founders.
I really like your calculator that showcases ROI! That should be featured earlier in your website, that is what makes me think I might use your tool. I also think you should have your testimonials further up the page. These are both minor points though.
I hope this helps! Best of luck!
our competitor provide 7 days trial and also they take the credit card info in trial version we have 14 days trial with no credit card info. what you suggest in free trial?
Depends, do you know the average time from sign-up -> receiving leads?
No
Then maybe 14 is enough, and maybe not. But I think we're going into MY concerns, and not yours.
Going back to your original question, you are saying you need to increase traffic to your website as your conversion rate is good?
If so, I think you should find where people are asking about this and engage them. On Reddit people sometimes ask how to find leads, Twitter is full of founders, obviously here on IH too.
The conversion rate is good. If a customer uses our trial, they must buy from our customers who signup last year. They are still our customers.
Our tool is stable. Now I need to get more signup and traffic for our tool. I appreciate your tips, and I will focus on them.
it depends on the status of your SaaS, and the "go to market" strategy. There is no one-solution-fits-all.
Is your SaaS MVP or do you have a clear product market fit and are ready to scale? In the first case, you need more early adopters and feedback. In the second you need clients to scale.
You can leverage your audience, or referrals. You might need to get into some communities in need for your product. You could use cold outreach. You could need content and SEO. You might find that ads are convenient...
what problem your SaaS solves -> for who -> where they are -> how to reach them/where they look for a solution. And go there!
If you don't have a lot of customers, go for direct sales.
Identify 10-20 businesses or people who could use and love your Saas. Find ways to get in touch with them. Sell them.
Use the learnings to create content that you can use to reach others.
Can you please guide me a little bit more
Sure. Let's say you are selling a Twitter Growth Course (don't but it is an example :)
You would try to identify 10-20 people who need the course. So you could look here in IH at people who are selling a product who have less than 500 followers on Twitter.
You would then get in contact with them. DM them on Twitter, reply to their tweets, find their company email address. Pitch what you are selling. Sell them.
Then take what you learned and make content. For example after talking to 20 people you find that they all cite lack of time as the reason. So your content is all about 'How to Grow on Twitter in 10 minutes a day or less' etc.
Does that make sense?
yes thank you so much.
I believe in learning from others. Check out this podcast which focusses exclusively on lead generation for SaaS companies,
https://podcasts.apple.com/in/podcast/12-minute-saas-podcast/id1621014530
@upvarma thank you for your advice