Need help finding keywords and sectors related to the project
This week we launched www.thedatapond.net and published our first post on IH (here).
Feedback has been positive so far. Maybe we can do something interesting with this project.
But we have difficulties creating a list of keywords we could use to describe the project and to use for research, and to clearly define the sectors to target.
We don't know much about marketing, so any help would make us learn faster.
Hi,
Congratulations on launching your product.
The best way I think to get starting with marketing is to look at what your competitors are doing. If they are around for a long time then they are probably doing something good.
To identify who would be interested in your product I would recommend just making a persona(s) of your ideal client(s). Creating this helps with marketing on different channels. Look at forums, groups, or channels where your persona might be active. And be active in there as well.
Hope this information was useful
Joost
Co-Founder https://brewwlab.com/
Thanks. This is helpful.
Actually, we didn't find any competitor.
We tried to have a better view of our "ideal client". So, we wrote three case studies.
We are going to look at forums and groups now.
Thanks again
CASE STUDY #1
Babelli, translation company
Babelli specializes in the translation of menus and websites. This small company wants to offer its services to bars in two new small towns. They plan to cold call potential clients, check their website, ans send them documentation.
data extracted :
CASE STUDY #2
Henry, accountant specializing in restaurants
Henry would like to expand his client list. He will therefore seek new contacts, district by district, starting with the Chelsea district, in order to offer his services to restaurant managers.
data extracted :
CASE STUDY #3
Valentine, creator / designer
Valentine has created a new plastic-free flower packaging. She wishes to contact the florists of her city to present her creation and convince them to switch to eco-friendly packaging.
data extracted :