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Need help from IH for creating my sales copy tool

The last year, I’ve been selling my SaaS product and landed 30 customers 🎉 Thanks IH! I also sell courses and digital products via my site.

And while it’s very fun and freeing, I’ve always dreaded the moment when I had to plop down own the used office chair my old boss gave me and bust out the sales copy for my products. Back then, switching from “product creation mode” to “copywriter mode” was more difficult than that 2,000-piece jigsaw puzzle I did last weekend with my grandma 🧩

Sitting in front of a blank google docs screen, I would start writing the sales copy for sales pages, email blasts, etc., and it would just take me days before I could get in the swing of writing good copy and truly hum along. Days I could not really afford to lose.

I’ve tried to learn as much as I could about writing good sales copy. I read books, took courses, watched videos, but when it came time to putting together my own sales page, and putting the right words into place, I would just spin my wheels. You can learn all the techniques and best practices, but figuring out how to apply it to your stuff in the right order on your website is a skill in its own right.

I have worked with professional copywriters and freelancers for help on improving my landing pages, and they have always been downright impressive. But sometimes, my products are not 100% complete or validated yet, and I’m simply just testing the waters—so it wouldn’t make sense to hire a pro yet.

I always had the itch to make some kind of tool that aids techies in copywriting. It wouldn’t generate my entire landing page with AI or anything too fancy. But it swiftly would guide me along so that I could mindlessly plug-and-play the right copy in the right place on my sales page, resulting in higher conversions and ultimately, more sales.

So I decided, eff it, I will make a tool that does exactly this.

I could use your help getting started. I want to know which parts of copywriting are hardest for you. You can provide your opinion here in this short 9-question survey and I would be so grateful! https://forms.gle/ftMjgapH3q44fFQ76

I think this group's got some awesome entrepreneurs and founders in here that might be able to relate to my story and just wanted to get some honest feedback about the clarity of the value proposition and whether this is a tool that you'd use or not.

on May 4, 2022
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    Just replied. I think the pitch in this post and the survey are misleading though.

    First, you tell me why a sales copy generator would be useful for me and then you basically ask me if I'd use one. That might skew the results.

    I really recommend the awesome book The Mom Test to get unskewed feedback on your idea.

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      ok so this was actually really good advice and saved me from making the classical mistake of chasing compliments. Thanks for this!!

      P.s. what are you working on?

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        You're welcome! Happy to hear it helped. :)

        Re what I'm working on: I've been developing a desktop application that I haven't shared much on IH because it's not its target audience. I also offer 1-on-1 coaching for software developers who want to level up their dev skills. That means: helping them get into new programming languages, frameworks and APIs, understand new concepts, write better code, debug things together, plan out new features, etc.

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    SAME!!! I am such an introvert! How do I "save" this post?!?!?

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      Hmmm… maybe you can't save posts on IH yet? Lol.

      If you take the survey posted above, I will find a way to keep you in the loop, I swear!