Need help marketing my product (early customers)?
https://www.liroop.com
Hi all,
I'm in the stage of solving the marketing side of my product. It's still in the validation stage but I don't really want to spend time developing the product until I have a good number of early adopters.
What options are the best?
Validation link: https://www.liroop.com
Think it’s great that you’re validating first.
I see how it’s different from Shopify (no subscription). How is it different from Gumroad or Snipcart?
Were you trying to scratch your own itch and had problems with existing solutions? If so, I’d focus on where the other solutions failed as points of differentiation.
You may want to listen to Tobias Lütke talk about why Shopify moved away from the percentage of sales model early on.
TLDL: too hard to make money from small merchants, too expensive for large merchants.
They're subscription-based. Any marginal costs for Shopify store owners now come from payment processing.
What’s interesting is that Shopify charges store owners additional fees (0.5%-2%) for external payment processors. This contradicts the move away from percentage of sales.
I’d focus on why LiRoop is different. With specific companies and scenarios.
It’s also important to make sure that your business model is sustainable. Merchants churning out as they grow may not bode well.
But it could work. Snipcart still uses percentage of sales. Gumroad is moving towards a hybrid model.
Thank you for your comment.
Gumroad still requires a subscription (correct me if I'm wrong). Snipcart platform doesn't let buyers search for shops. We also are providing support on SEO for our customers. Payment, withdrawal and helping sellers making a sale is something I hope to add. Snipcart sounds more of a plugin? Is that correct?
About the Tobias Lütke talk, there are some things to note:
These are my view when I hear about Shopify. Again, I could be wrong but it seems it didn't work well for Shopify in 2006 maybe because people were not ready with this business model (but now it is common).
Have you got any features that would help?
Thank you.
I think the first step is to clarify who your target customers are. What options do they have/what are they using today, and why should they be using you instead?