Need help with my online turkey cooking instructions web app...
The story behind turkey in time is simple. I needed to help my elderly mum with cooking the turkey during COVID and possible lockdown in Ireland this Christmas.
You enter your turkey details and eating time. The page gives you timed, step-by-step instructions that talk you through the cooking process. From defrosting to cooling down after cooking.
I put the whole thing online, added an email popup/sales magnet, an affiliate link (for the UK).
For promotion I went with a combination of Digital PR over Twitter and a Google display ads campaign targeted at England.
All I needed to do then was add the GTM events and sit back and count the affiliate dough right? Well, not exactly no.
The whole thing sank like a stone. I only invested a few hundred on Twitter and Google. But the ROI wasn't encouraging.
The app is a seasonal offering, so it's way too late to start an SEO campaign. Ditto content campaign.
I'm switching to Social Media, but even a small campaign will take around 3 months to bare fruit IMO.
I'm rapidly running out of ideas here guys. Anyone care to suggest my next step for this landing page?
