Need help with sales outreach. A $7500.00 Opportunity.
My business helps companies launch podcasts. Right now I have 2 clients. I charge $2k per month and require a 6 month commitment.
I could use some help on outreach. I'm looking for someone to help me find more interested prospects. My goal is to find 5 more customers.
I'd be willing to pay $1500 per new signed customer or work out some kind of a smaller payment for setting up some calls with prospects.
Anyone out there want to partner up on this?
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Do you focus any niche of podcasts? Or anyone with a podcast? I have large audience in SaaS.
My first two customers didn't have a podcast before we got rolling. They are both tech companies. One sells software to office building owners and the other sells an Edge computing platform. I haven't found a specific niche yet.
This might be a bit of leg work but have you thought to run a Facebook advert campaign to marketing executives in large businesses detailing the benefits of having a podcast with you as a specialised expert. I would guess that a CPM campaign would be rather cheap?
Build the leads through an upselling funnel, with the final product your $2k /month package. Bearing in mind that some leads may convert when the timing is right or become good referrers.
Appreciate the reply! I hadn't considered it because I don't have any experience with FB ads. I'll look into it today.
I haven't used Facebook ads for a couple of years, but it used to be that you could select Job Title, and even specific companies or companies with X employees. Another option could be LinkedIn ads.
The thing I found best value was using Impression campaigns rather than CPC. And just broadcasting the advert out to the niche audience. Running it multiple times, changing it up, build up those touch points and funnel offers.