1
4 Comments

Need help with verification page.

I have a landing page and people are entering their emails, but when they go to step 3 they're not verifying their emails. I put some pointers about checking junk mail. I'm using mail in php to send the mail. it's reaching me email and I've tested the code to make sure it works when I try it. So to me it's one of two things. I'm not offering enough value(maybe offer a screen shot of an example set of notes) or not alot of people verify email and I haven't collected enough emails. I recently changed the layout to see if that works, but I don't have a lot of data on it. Any thoughts? Do you verify emails? Or should I just skip the verification process and just start sending out the reports. I haven't automated the process because I wanted to wait and get emails of people that might actually want to pay for a pro version.

Here's the landing page:
https://aiwebresearcher.com/

Here's the verification step right after they enter they're email.
https://aiwebresearcher.com/Step3.php

on September 7, 2023
  1. 1

    Update: I tried adding a button with a link to Gmail.com (or other providers) didn't do much.

  2. 1

    About the verification:
    First, you won't get 100% verified uses. I have a newsletter that uses double opt-in and I have this problem too.
    You can either:

    • Stick with email verification but try to follow up for verification, offer an incentive (something they get when they verify - > you can use curiosity here).
    • Drop email verification and clean any detectable 'wrong' email on the backend. Businesses drop inactive customers once in a while.

    Now some conversion optimization tips:
    Step 1 & 2 should show exactly what they'll be getting. Maybe a picture on the side of what the report would look like. What does it contain mainly (in bullet points)? Use the number of users as social proof. For example, 456 marketers (or whatever target audience you're aiming at) have already used our free tool!
    Can you generate some of the data on the page while burning most of it? This may be a good tactic to make them curious and therefore complete the form.

  3. 1
    1. make it clear (from the first step) that users are required to input their email in order to get the report/value
    2. make it simpler, a 2-step or even 1 step process (the funny thing here is, you can just aggregate everything from all steps into a single step, it means the user will input the same amounts of data but psychologically, they see 1 step and it becomes more appealing)

    Good luck!

    1. 1

      I've had better luck with multipage wizards than single page forms. I'm sure the use cases make a difference.