Need More Website Flow - But Ads Too Expensive

We have decent flow - but only 0.5% conversion

After 1 week, we have a sense of our flow. We can normalize it to infer we get 1 paying customer for every 203 website visitors.

Some of this is probably the $100/mo price we had for the first 5 days.

But none of our numbers are that bad on their own.

How do we get more website flow - Not Ads!

We have already taken steps to improve conversion from download to subscription. Namely, we offered a lower price tier with longer trial period.

But really, we need some flow to our site.

I decided to check out Google Ads. Based on our industry and location, we can expect to pay up to $5.26 per click.

Plugging it in, each paying customer is going to cost us about $1,000.

That means, to break even with our $25l/mo subscription, we need the average customer to stay on the platform for 48 months.

Seems like a bit of a stretch.

What should we do? Chip away at the metrics...

These stats don't suggest a silver bullet. We'll need to get flow through free sources (socials, content). We'll need to find better conversions at each step. Maybe we fin d a way to optimize CPC.

Better insights next week.