March 16, 2019

Need some advice/feedback

I worked on an idea I had over the last week and built https://repher.me. I want to get some feedback on it, and get advice on how to drive traffic to it.

It's a referral network for tech employees. You can request for referrals and as a verified employee you can give referrals, and your profile is only visible to potential referrers. As a referrer you're anonymous until you decide to reach out. I intend to keep it free-to-use and steer clear from potential bribery.

I "launched" yesterday by posting on Blind (anonymous social network with high concentration of tech employees), and got around 100 sign-ups, and posted on r/cscareerquestions but got instantly banned. I haven't thought too deeply on how I'm going to drive traffic to it, but I don't know what I can do beyond posting in different channels, which doesn't seem to scale.

Any advice and feedback would be appreciated!

#product-feedback-request

  1. 4

    I like the Idea, but I think you should explain it better on the website. If I go to repher.me without reading your explanation here, I just don't really understand what it is about.

    1. 1

      Referral network for top tech companies

      🔒Your profile's only visible to potential referrers

      ✅ Get referrals from verified tech employees

      👩‍💻👨‍💻 Find talent, and help out those in need

      Was this not enough? I'm not sure how to keep it concise but have it be understandable

      1. 1

        I agree with @adamzerner, the value proposition is a bit confusing.

        Here's what I understand:

        Repher.me is a referral marketplace. There are two sides of the market:

        • Tech workers who want a referral to a new job. Each card preview describes their currently position / job experience

        • Tech workers who are interested in giving referrals to their current job. They can browse and connect with qualified candidates to help get them hired to earn a referral bonus.

        Is this correct?

        Generally, when looking at landing pages for marketplace apps, the way it is communicated is targeted towards one of the two sides of the market (usually the overwhelming majority). And then there's a secondary message for people who can be the other side of the market, or even a separate page.

        For example, https://www.airbnb.com/ is focused on people booking homes (the majority of users) but there is a link at the top navigation that is "Become a host."

        Which of the two sides of the marketplace is the majority of users going onto your site? People who want referrals, or people who are giving referrals?

        I would recommend doing some research on how marketplace apps / other recruiting apps communicate their value proposition clearly and succinctly. Also visuals or some hero images would help bring life to the page above the fold.

        I think that this is a great idea, and wish you the best!

        1. 1

          Yes that's correct, and the majority is people who want referrals. So my landing page consists of the slogan: referral network for top tech companies, then 3 sub-points:

          ✅ Get referrals from verified tech employees

          🔒Your profile's only visible to potential referrers

          🆓 It's free to use, forever (we promise)

          And then a CTA: Refer me

          For the referrers, I have a small CTA to scroll down and see candidates.

          Maybe even my slogan should be more action-driven? Get referrals to top tech companies?

          Also what kind of hero image could help with bringing life to it? I thought of maybe a night shot of the Bay Bridge in San Francisco but I don't know what that really adds lol.

          Thanks for your comments

      2. 1

        I confess, I'm having trouble understanding it even reading this page and the site.

        Also, I don't think you have to choose between being concise and thorough. You can have some sort of "click for more" thing, or have the more detailed explanation further down the page.

        What I think would be helpful would be to frame things as if you are a user. For example, "Imagine that you're a CS student in college about to graduate and are looking for a job. You want something at a big tech firm, but are open to smaller companies as well. Here's what you do on refer.me to make that happen." A video tutorial could be nice as well.

  2. 2

    NoneOfYour School of Business 🤣

    1. 2

      you found the easter egg lol. btw did you have any feedback for the app

  3. 1

    I'd highly recommend reading through http://platformed.info/. The thing to understand with something like this is that the actual software is easily the smallest part of the business. The real value comes from having enough users.

    Think about Craigslist. It is very popular. Why? The site is kinda shity. Craigslist is popular because buyers go there. Buyers go there because sellers are already there. Sellers are there because the buyers are there. Etc. From a sellers perspective, the fact that buyers are there is way more important than the fact that the site is kinda shitty.

    Platforms are hard because there's a big chicken-egg problem to overcome. How do you get buyers when there are no sellers? How do you get sellers when there are no buyers? If you are going to build a platform, it's really important to have a good answer to that question. http://platformed.info/ has some tips there.