Need some advice with getting early adopters in B2B
Me and a friend have created a tool for optimizing meetings. Do you have any good suggestions getting users to try it out?
Since we're really early in the process, my first thought was cold reaching out on for example linkedin, or finding the personas I want and DM in other ways. I spoke with another friend of mine who's a seller, and he recommended "meeting booking", where you discourage the whole sales-pitch, and rather go for a 15-min conversation about their experiences, needs, and then can introduce the product after actually getting a connection. The plan for now is giving EVERY early adopter (beta-users) lifetime Premium, which is my sales-argument.
As this tool is targeted towards B2B, I don't think the regular marketing is necessary at this point. Perhaps in the future for branding, and paid ADs on Linkedin. I'm also thinking of writing some blogposts/articles, stating why Meetronome is beneficial, creating some SEO.
I suggest reaching out to people who you’ve done customer discovery interviews with if you have. If not, I highly recommend you do so.
Ye, thanks! It's undergoing as we speak, CRM
Great! Looking forward to seeing it unfold. All the best!
If you don't have a demo, put a nice one together and go to in-person community events where your target audience will be and display it. Also go to the digital communities and forums where they'll be and announce it and offer an AMA or support through that forum. If you're not getting traction there, you can always buy leads for emails start an email campaign. It'll be a numbers game at that point
The service is already live, so that won't be a problem. Problem is I'm working a 9-5, so I'm not that flexible anymore, hence why I wanted for example a Linkedin/X cold reachout.
1 - Which problem are you solving with your tool?
2 - Who are going to be the customers?
Go and talk to the people from question 2 and tell them you solved the problem in question 1.
Simple enough lol, but ye. As I want to sell in the scarcity of giving lifetime premium to our beta-users, my approach so far have been "discovery meetings", to discover their needs, listen to their experiences etc. As people have summer vac. now, I will start reaching out wide in about 1 month when people are available
Sadly the "marketing gurus" needs to sell courses and inserted all those buzz words in our minds. Forget them. Go to basics.
You initially asked for "suggestions getting users to try it out". Do those 2 simple steps and start talking with your target customers.
If they have meetings then they don't care about paying a tool. I pay Calendly even with Google Calendar's new features. So it's not about the scarcity or lifetime deals until you are solving a real problem.
Follow my initial advise and you'll find out if they want your tool or not. If they need it, they'll pay it. If they don't need it, they won't use it even if it's free.
Hi NicoBuilds,
We have been working on a tool that helps skip a lot of meetings for a long time. My advice is do not have real users try it out right away. You can burn through your whole connections list and piss everyone off that way.
These days I use a service like https://www.lightster.co (I'm not affiliated) and usage exchanges to verify readiness. If you want a usage exchange with our task management service I will be happy to give feedback.
Like many has commented, it is worth doing some digging. I work in a B2B organisation - feel free to reach out.
Hi Nico. A thought from an alleged 'marketing guru who needs to sell courses'; have you drilled down to the niche audience(s) within 'B2B' that might be most relevant to engage with your solution?
The niches who have THE MOST critical need for it?
I'm thinking there will be significant nuance as to how meetings are facilitated, depending on the industry and potentially even the audiences role within the industry. A realestate agent will likely have different meeting demands to a pharmacist. A business owner to an executive.
If you can get clearer on this, potentially by developing some hypothesis and testing them via the path with least resistance (in your case; this will literally be approaching places of business and pitching your solution); this should provide you with a quick litmus test; can't get any traction; onto the next niche hypothesis.
Hot tip to kick things off; think about why YOU need this thing so much, and try to find B2B audience niches you identify with. If you can't; maybe your audience isn't B2B...
Happy Hacking!
i'd be cold dming people on twitter, reaching out to sales people on linkedin, and anyone that uses a calendar function.
you can use sales nav, cold email, twitter dms. i wouldn't worry about other channels currently.
Be careful with cold outreach on LinkedIn, you might get your account closed.
Thanks, any other suggestions? Since I have a premium (Sales Navigator), can my account still be closed? Like i'm paying 80€ a month or so lol, so cool to know what the limits are if so. This plan is for leads as well
Your approach to attracting early adopters sounds solid! For SEO, consider trying out SEO AI—it can help increase your tool's visibility and naturally draw more users.