Need some landing page feedback!

Hi Monica,

I agree with everything SeanKirby said, and I was also confused by the hero text and unclear on what the free trial is or why I would want it.

I think the main thing for me is that I don't know what kind of music you'll be talking about or whether the content will be interesting. It would be really helpful to see some example musicians and short fun facts or anecdote that are typical of your newsletter.

Also does the subscription come with an album? It kind of makes it sound like you'll be getting an album to own as well. Or are you just getting links to Spotify, etc.?

One thing I also found distracting was the phrase "music album." Once it's clear that we're in the realm of music (which is it based on the name of the site), you can just say album.

Finally, if it's a subscription newsletter I wonder if it would be easier to use Substack or a similar service. I don't know much the paid newsletter world, so just an idea.

Anyway, I think there are a lot of music nerds out there that like these kinds of stories so I hope you find your audience!

Best,
Elena

Hi Monica.

I have a few thoughts and suggestions on your page. You can do with them what you will.

First, I think you need to come up with some other options for your hero area. The headline is pretty vague and there isn't much visually that grabbed my attention or clarify things. Even more importantly, I would try to come up with a headline that speaks to the user's motivation. What's in it for them? What emotional trigger is going to compel them further into your messaging?

You might want to consider moving the pricing further down the page, so that you can establish the value first.

I'd test how you are positioning your offer as well. For one thing, I'm not sure it makes sense to call it a free trial when you're asking for credit card info. I'm not sure what the rules are in all the countries you are marketing in, but I there are rules in some places where that negative option offers like this need to be called risk-free trials rather than free trials.

It also may be worth just offering a free issue. That has less friction, offers the consumer a change to see what it is they would sign up for and give you their email address so you could follow up. I think if you were to test that (and craft the page to sell just that first step) against your current offer, you'd see a big difference in conversion rates.

With the rest of the page, try to whet the person's appetite more. Instead of just stating what types of content are included, why don't you show some examples or create curiosity gaps by teasing what they'll learn/experience from their free issue?

Finally, I'd add some testimonials or other forms of social proof.

Best of luck.